Mirum Belgium

Auderghem, Belgio

Mirum Belgium is an integrated agency that mixes advertising creativity with content strategy, social storytelling and funnel conversion . A data and strategic analysis is the starting point for every project. This helps us define a creative approach and gives us a solid basis on which to work with our clients and partners. We believe there is real power in the synergy that exists between a team of generalists and specialists, and that together with an engaged client team, we can create both efficient and unexpected solutions . “Enjoy tomorrow” is our goal : this means helping marketers and brands have a better, more exciting tomorrow in the context of collaborative marketing . We help marketeers be more efficient, brands be more relevant and consumers get something meaningful from their favorite brands. The idea behind "Enjoy tomorrow" means developing exciting and enjoyable content for consumers, as well as campaigns that are memorable and shareable. Contact us to know how your company and brands can "Enjoy Tomorrow" .

40 persone nel loro team

Parla Francese, Inglese, Olandese

11 progetti in portafoglio

3 collaborazioni avviate su Sortlist

Lavora a distanza in tutto il mondo

Sortlist membro da 2015

Fondato in 1929

1 premio conferito

Nessuna revisione ancoraSii il primo ad aggiungete uno

Servizi

17 servizi offerti da Mirum Belgium

Descrizione
Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom.
Capacità in Pubblicità (8)
Digital advertisingadvertising and marketingBrand CampaignBrand ConceptInnovativeBrand ActivationAdvertising CampaignDisplay Advertising
Lavori in Pubblicità (4)
Clienti in Pubblicità (4)
VELUXServizi per la casa | national
ŠKODAAutomobilistico | national
BeobankSettore bancario & finanziario | national
BeobankSettore bancario & finanziario | national
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Descrizione
We also help our clients in the (re)-positioning analysis of their brands versus the competition.

For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve.
This may involve consumer research to pinpoint the significant insights that'll give a brand more relevancy.

A strategic analysis will also articulate the vision and mission of the brand and its translation to a brand promise.
Ultimately, this may lead to the creation or rework of the brand logo and brand assets, as appropriate.
Capacità in Branding & Posizionamento (11)
Brand AuditBrand AwarenessBrand PositioningCorporate Brandinggraphic guidelinescompetitive analysisbenchmarkingLogo CreationBrand StrategyVertaling+1
Lavori in Branding & Posizionamento (4)
Clienti in Branding & Posizionamento (4)
BeobankSettore bancario & finanziario | national
BeobankSettore bancario & finanziario | national
Iris GroupBeni e servizi industriali | national
ŠKODAAutomobilistico | national
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Descrizione
It is our job to influence and persuade customers. To this end, next to traditional advertising, content is highly influential. This is why we have developed "The Hive", our own in-house content factory.
The Hive offers multiple services to help advertisers reaching their content goals.

We cover 5 phases :
1. Insights :
- Review the customer journey and rate what would be useful for the content funnel
- Conduct customer research to get new insights and find useful information to build new content

2. Strategy :
- Develop a coherent content strategy that respects the brand's tone of voice and that is also relevant for the target audience

3. Content Development :
- Copywriting and production of raw content

4. Storytelling :
- Rework the content to make it a great story for Hero or Hub or Hygiene purposes
- Add a the right creative concept to the content

5. Design :
- Translate the story into motion design, videos for websites or SoMe, including animated gifs, cinemagraphs, etc.
- Develop infographics for print or video
- Develop the design and animation of the content to deliver effective and engaging video material
Capacità in Strategia di contenuto (6)
Storytellingcontent planningContent CalendarVideo MarketingContent StrategyMotion Design
Lavori in Strategia di contenuto (9)
Clienti in Strategia di contenuto (9)
BulldogAlcolici & Vini | national
VELUXServizi per la casa | national
PuratosProdotti alimentari | international
BeobankSettore bancario & finanziario | national
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Descrizione
We also develop a content strategy for social media that is coherent with the brand's DNA. We'll create a strong creative concept that reinforces the storytelling for different social media touch points. Our goal is to generate content that delivers on consistency and smart creativity so that we optimize the audience engagement.
Capacità in Social Media (8)
Social Media StrategyStorytellingContent StrategySocial Media Customizationsocial storytellingContent PlanningVideo MarketingSocial Advertising
Lavori in Social Media (5)
Clienti in Social Media (5)
TPAMPNo-profit | national
BulldogAlcolici & Vini | national
BeobankSettore bancario & finanziario | national
PanasonicPreferenze | international
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Descrizione
At Mirum, digital strategy is transversal.
To this end, we think about how digital integration can help you reach your objectives throughout the funnel, and how we can best measure the impact of our campaigns.

The agency offers a wide range of digital services :
• Global digital strategy
• Lead generation strategy
• Activation campaigns
• CRM and re-marketing campaigns
• E-mailing campaigns
• Newsletters / personalized content
• Display campaigns
• Technology innovation (e.g. Pepper AI integration in CRM program)
Capacità in Strategia digitale (19)
Online MarketingLead GenerationCRMProject ManagementDigital AdvertisingMarketing StrategyLead Generation StrategyMarketing AutomationDisplay AdvertisingMarketing Research+9
Lavori in Strategia digitale (8)
Clienti in Strategia digitale (8)
PanasonicPreferenze | international
TPAMPNo-profit | national
BulldogAlcolici & Vini | national
PuratosProdotti alimentari | international
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Descrizione
Thanks to our internal content factory, "The Hive", we can help our clients develop animated videos for their marketing needs, including SoMe, website, OOH, events, etc.
We produce motion design for the following:

- Video production (Light shootings - B2B, B2C)
- 2D animation
- Video post-production
- Visual content (for SoMe)
- Animated gif's and cinemagraphs
- Infographics development
Capacità in Motion Design (8)
3D AnimationAnimation 2DInfographiesVidéo AniméeMotion Design2D AnimationVideo animationVideo Editing
Lavori in Motion Design (7)
Clienti in Motion Design (7)
Iris GroupBeni e servizi industriali | national
ŠKODAAutomobilistico | national
PanasonicPreferenze | international
BeobankSettore bancario & finanziario | national
Imparare di più su Motion Design
Descrizione
We orchestrate our agency services around data intelligence:
Putting data analytics and strategic research insights at the beginning of the creative process helps us nourish and feed client briefings by challenging them with real behaviour analysis and relevant insights.
Setting up dashboards allow us to get a better understanding of the effect of what we do and help the client taking strategic decisions.
Capacità in Consulenza dati (4)
dashboard designdashboard reportsdata governanceinsight
Lavori in Consulenza dati (2)
Clienti in Consulenza dati (2)
Vanceva & SaflexArchitettura & Pianificazione | international
ŠKODAAutomobilistico | national
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Descrizione
Nessuna descrizione fornita per questo servizio.
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Cliente in {{name}} (1)
ŠKODAAutomobilistico | national
Imparare di più su Web analytics/Big data
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Applicazione web (3)
Responsive Web DesignDrupal DevelopmentWeb Content
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
ŠKODAAutomobilistico | national
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Copywriting (2)
StorytellingTechnical Writing
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