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FRIENDSHIP

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Anversa, Belgio
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.  Fighting boring advertising with creativity since 2013. We strive to end foie gradvertising. Low quality advertising has been scrammed down our throats for years. Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags. If you want the attention of your customer, you gotta earn it. Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in today’s society. The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world. Those who improve our society, in all ways possible. Those who give back, will get the return. Those who lead, will leave their competitors behind. That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people. Let’s create the advertising we deserve. Let’s create advertising that makes people happy and makes companies grow. “Your closest friends unbore your life everyday. That’s what brands should do too.”  
15 persone nel loro team
Parla Inglese, Olandese, Francese
17 progetti in portafoglio
1 collaborazione avviata su Sortlist
Lavora a distanza in tutto il mondo
Sortlist membro da 2015
Fondato in 2013
1 premio conferito
4.72/5
(9 recensioni)

Servizi

15 servizi offerti da FRIENDSHIP

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  • Descrizione
    People hate advertising and that’s completely normal. Here’s why. (relax, it’s only a 5 min. read) It’s been like that since decades. Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives. It does not fill a need or a craving. Your brand, product or service might do that, but the advertising mostly doesn’t. If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given. We need advertising that makes our life better, funnier or more interesting. We need useful advertising. Here’s how we do that: With literally all media at our disposal. Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people. When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort. We are here to do the effort. We can show you how. As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run. So dear marketeers. Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising. Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all. If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty. Words are cheap. You have to try it to find out. It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book. Trust us, we tried it. Not the best licking experience.
    Capacità in Pubblicità (30)
    social marketingStrategia digitalestrategia di social mediaCampagna digitalePubblicitàTV la pubblicitàPubblicità videoSviluppo ReactServizi completiPubblicità digitale+20
    Lavori in Pubblicità (16)
    An overview of our creative work! - Pubblicità
    Launch C&A collection FW21 - Pubblicità
    Boost yourself back to normal - Pubblicità
    A tribute to all creators (Nikon) - Pubblicità
    Recensioni in Pubblicità (4)
    Kristoff Coolen
    mark van aelst
    Esa-Pekka Nykänen
    Wim Segers
    Clienti in Pubblicità (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    FriskProdotti alimentari | international
    Nikon CorporationElettronica di consumo | international
    Imparare di più su Pubblicità
  • Descrizione
    The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
    Capacità in Strategia di contenuto (15)
    Consigli di comunicazioneContenuto del webMarketing dei contenutiSviluppo di contenutiCreazione di contenutiCreazione di contenutiContenuto CopywritingSviluppo di contenutiConsigli di comunicazioneCopywriting+5
    Lavori in Strategia di contenuto (9)
    An overview of our creative work! - Strategia di contenuto
    Launch C&A collection FW21 - Strategia di contenuto
    Boost yourself back to normal - Strategia di contenuto
    A tribute to all creators (Nikon) - Strategia di contenuto
    Recensioni in Strategia di contenuto (3)
    Ruud Tiebos
    Christian Van Looy
    Dave Brosens
    Clienti in Strategia di contenuto (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    FriskProdotti alimentari | international
    Nikon CorporationElettronica di consumo | international
    Imparare di più su Strategia di contenuto
  • Descrizione
    We have created commercials and films for brands all over the world. Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
    Capacità in Produzione Video (9)
    produzione cinematograficapubblicità televisivaProduzione di filmTV la pubblicitàproduzione cinematograficapubblicità televisivaProduzione video sui social mediaVideo aziendaleVideo aziendale
    Lavori in Produzione Video (10)
    An overview of our creative work! - Produzione Video
    Launch C&A collection FW21 - Produzione Video
    Boost yourself back to normal - Produzione Video
    A tribute to all creators (Nikon) - Produzione Video
    Rassegna in Produzione Video (1)
    Ariane Gehring
    Clienti in Produzione Video (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    FriskProdotti alimentari | international
    Nikon CorporationElettronica di consumo | international
    Imparare di più su Produzione Video
  • Descrizione

    Nessuna descrizione fornita per questo servizio.

    Capacità in Branding & Posizionamento (30)
    Brand designPubblicità del marchioMarchio di lussoLogosviluppo logoDesignBranding aziendalebrandingServizi di progettazione graficaProgettazione brand identity+20
    Lavori in Branding & Posizionamento (8)
    An overview of our creative work! - Branding & Posizionamento
    Launch C&A collection FW21 - Branding & Posizionamento
    A tribute to all creators (Nikon) - Branding & Posizionamento
    Whim, my City, my Playground - Branding & Posizionamento
    Rassegna in Branding & Posizionamento (1)
    Alex Helsen
    Clienti in Branding & Posizionamento (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    Nikon CorporationElettronica di consumo | international
    MAAS Global, WhimTrasporto | international
    Imparare di più su Branding & Posizionamento
  • Descrizione

    Nessuna descrizione fornita per questo servizio.

    Capacità in Strategia digitale (23)
    Pubblicità digitaleCampagna digitalePianificazione strategicamarketing strategicoStrategia di marketingMarketing territorialeMarketing digitaleCampagna digitaleStrategia di marketingCreazione di contenuti+13
    Lavori in Strategia digitale (4)
    An overview of our creative work! - Strategia digitale
    Boost yourself back to normal - Strategia digitale
    Whim, my City, my Playground - Strategia digitale
    This tram has no entry or exit fee - Strategia digitale
    Clienti in Strategia digitale (4)
    Friendship IncMarketing & Pubblicità | international
    FriskProdotti alimentari | international
    MAAS Global, WhimTrasporto | international
    MeDirect.beSettore bancario & finanziario | national
    Imparare di più su Strategia digitale
  • Descrizione
    We believe online advertising is the broadest medium there is today. Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.
    Capacità in Pubblicità online (13)
    Pubblicità digitaleCampagna digitalePubblicità sui contenutiContenuto del webMarketing dei contenutiCampagna di social mediaDisegno social mediapubblicità onlinesocial media marketingCampagna pubblicitaria+3
    Lavori in Pubblicità online (4)
    An overview of our creative work! - Pubblicità online
    Launch C&A collection FW21 - Pubblicità online
    Whim, my City, my Playground - Pubblicità online
    This tram has no entry or exit fee - Pubblicità online
    Clienti in Pubblicità online (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    MAAS Global, WhimTrasporto | international
    MeDirect.beSettore bancario & finanziario | national
    Imparare di più su Pubblicità online
  • Descrizione
    We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college. Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in. We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content. And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!) Social media ROI? We love social media sales. Why else would you advertise? You want sales right? Here’s a first tip: Your social media channel is like a shopping window. An interactive one. People scroll through their social media, like they stroll through a shopping street. They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy. All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell. Know to grow. Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.
    Capacità in Social Media (17)
    social marketingsocial media marketingAnalisi dei social mediaCreazione di contenutiCreazione di contenutistrategia di social mediaPubblicità sui social mediaGestione della comunitàCreazione di contenutiCreazione di contenuti+7
    Lavori in Social Media (9)
    An overview of our creative work! - Social Media
    Launch C&A collection FW21 - Social Media
    Boost yourself back to normal - Social Media
    Whim, my City, my Playground - Social Media
    Clienti in Social Media (4)
    Friendship IncMarketing & Pubblicità | international
    C&A EuropeAbbigliamento e accessori | international
    FriskProdotti alimentari | international
    MAAS Global, WhimTrasporto | international
    Imparare di più su Social Media
  • Descrizione

    Nessuna descrizione fornita per questo servizio.

    Capacità in Graphic Design (7)
    brandingRebrandingCorporate identitylogo design graficoPosizionamentoArte graficaLogo
    Lavori in Graphic Design (4)
    An overview of our creative work! - Graphic Design
    Boost yourself back to normal - Graphic Design
    Whim, my City, my Playground - Graphic Design
    This tram has no entry or exit fee - Graphic Design
    Clienti in Graphic Design (4)
    Friendship IncMarketing & Pubblicità | international
    FriskProdotti alimentari | international
    MAAS Global, WhimTrasporto | international
    MeDirect.beSettore bancario & finanziario | national
    Imparare di più su Graphic Design
  • Descrizione

    Nessuna descrizione fornita per questo servizio.

    Capacità in Motion Design (1)
    Motion design
    Lavori in Motion Design (4)
    An overview of our creative work! - Motion Design
    Boost yourself back to normal - Motion Design
    Whim, my City, my Playground - Motion Design
    This tram has no entry or exit fee - Motion Design
    Clienti in Motion Design (4)
    Friendship IncMarketing & Pubblicità | international
    FriskProdotti alimentari | international
    MAAS Global, WhimTrasporto | international
    MeDirect.beSettore bancario & finanziario | national
    Imparare di più su Motion Design
  • Descrizione

    Nessuna descrizione fornita per questo servizio.

    Capacità in Applicazione web (1)
    Contenuto del web
    Imparare di più su Applicazione web
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Premi

FRIENDSHIP è stato assegnato 1 volta

Grand Prix2017-05-31Outdoor

Recensioni

9 recensioni per FRIENDSHIP

4.72/5
(9 recensioni)
AH
Alex HelsenManaging Director da Choco Yoco
ServizioBranding & Posizionamento
SettoreProdotti alimentari
Team1 - 10
5/5
Budget
Qualità
Programmazione
Collaborazione

Qual era l'obiettivo dietro la collaborazione?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.

Cosa ti è piaciuto di più durante la tua collaborazione?Watching the brand literally come to live!

Alex Helsen raccomanda questa agenzia

ServizioBranding & Posizionamento
SettoreProdotti alimentari
Team1 - 10
EN
Esa-Pekka NykänenDirector of Marketing and Sales da MAAS Global / Whim
ServizioPubblicità
SettoreTrasporto
Team51 - 200
5/5
Verificato da Sortlist
Budget
Qualità
Programmazione
Collaborazione

Qual era l'obiettivo dietro la collaborazione?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...

Cosa ti è piaciuto di più durante la tua collaborazione?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.

Ci sono aree di miglioramento?probably, there must be but can't think of them right now.

Esa-Pekka Nykänen raccomanda questa agenzia

ServizioPubblicità
SettoreTrasporto
Team51 - 200
CV
Christian Van Looyvoorzitter J&L da J&L
ServizioStrategia di contenuto
SettoreNo-profit
Team1 - 10
5/5
Verificato da Sortlist
Budget
Qualità
Programmazione
Collaborazione

Qual era l'obiettivo dietro la collaborazione?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.

Cosa ti è piaciuto di più durante la tua collaborazione?The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy raccomanda questa agenzia

ServizioStrategia di contenuto
SettoreNo-profit
Team1 - 10
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Dettagli

  • Sede centraleAntwerp, Belgium