GOOGLE, THE SEARCH ENGINE FOR SEO
Be there, be seen, be competitive. Be there, be found.
Before we talk about SEO – Search Engine Optimization – we need to talk about the leading search engine. About 70% of global search engine searches are on Google, used by more than 90% of European online users. Google is in no uncertain terms, the primary tool for gathering information, and it is essential, indeed fundamental, for every company or business to be on it. Be there, be seen, be competitive. Be there, be found.
However, while Google is also the primary tool to get information, it is not the only one. That’s why we also can offer complete expertise in the typical dynamics of search engines which, while less used, should still not at all be underestimated such as Bing and Yahoo!, especially in the United States, Yandex in Russia and Baidu in China.
SEARCH ENGiNE OPTiMiZATiON
Optimise your website to improve its search engine ranking and online reputation on Google!
Search Engine Optimization (SEO) is a step-by-step process that enables the visibility of a website, or a web page to be increased thereby improving its position within a search engine’s results. In general, the more frequently a website is displayed on the first page of search results, the more visits it will receive from users.
We at Evonbiz, which is Google Ads (Google Partner) certified, will adapt and develop our consulting services tailored to your needs.
Our consulting services will take care of just that, i.e. to make you and your company visible from the first page of the SERP (Search Engine Result Page) through a series of multiple steps. Compatibility (responsiveness) of the site in mobile mode; evaluation and tests to analyse page loading speeds on various devices; development of files such as .htaccess, robots.txt and sitemap.xml – all operations that will facilitate indexing by Google and other search engines.
We also ensure constant and total control over HTML codes, especially in the website’s header by verifying that it complies with the World Wide Web Consortium (W3C) terms and conditions, removing those errors that prevent indexing. We’ll provide for the handmade inclusion of your domain in the lists of sites indexed by Google, as well as the consumer and web user trends analysis in every reference context (national and international) better to adapt the presentation of your product or service.
GOOGLE MY BUSiNESS AND LOCAL MARKETiNG
Geo-localization of your company and maximising visibility on the web
Your website’s presence in Google My Business, indispensable for being easily identified by users, is a fundamental prerogative to make yourselves known to all your potential clients.
We certify your business through Google My Business, and we will develop your online presence within Google Maps with a custom Local Marketing strategy tailored to your business and budget needs. This presence is essential for identifying people who want to reach you. We will make it by improving and developing the geo-location of your company by maximising visibility on the web with descriptions and images that make it easier for the user to see.