Alex Genn Copywriting

Buckinghamshire, Regno Unito

Alex Genn Copywriting is a unique copy and content agency working with global giants, disruptive start-ups and funky agencies. We develop tone of voice and other brand properties, create fascinating blogs, high-value internal comms, peanut-butter-sticky web content, scintillating scripts and all sorts of other goodies. We're the only UK-based agency using exclusively senior writers (each with over ten years' experience). Our specialists include journos who can wrangle even the trickiest details from a CEO, digital natives who think in binary and super-star creatives with more Lions and Pencils than a zoo’s gift shop. The rest are exceptional generalists, chameleon-like in their abilities, who adapt fast to any task and use their considerable experience to meet any challenge. Beyond their work, our writers are top-level communicators, remotely or in person. They’ve worked with all sorts of clients and never bring their ego to work. Their experience means they get to grips with the brief fast and are happy to challenge it. They know the right questions to ask and can often predict issues that might crop up later, as well as knowing how to deal with them. We're easy to work with and always deliver, well beyond expectations.

25 persone nel loro team

Parla Inglese

6 progetti in portafoglio

Lavora a distanza in tutto il mondo

Sortlist membro da 2019

Fondato in 2014

1 premio conferito

Nessuna revisione ancoraSii il primo ad aggiungete uno

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Servizi

15 servizi offerti da Alex Genn Copywriting

Descrizione
We deliver all aspects of copywriting, from initial ad/campaign idea development to content planning, blog writing, brochure writing, script writing, report writing, content writing, website writing, email writing etc.

We also provide all internal communications requirements. These might include: 'how-to' guides, best practise sharing blogs, leader interviews as well as conference cover, where we attend and turn into valuable, sharable internal content.
Capacità in Copywriting (15)
Tone of VoiceBrandScript Writingcorporate communicationswriterscopywriterswriterinternal communicationsDigital CopywritingSEO Copywriting+5
Lavori in Copywriting (5)
Clienti in Copywriting (5)
TotallyMoney.comSettore bancario & finanziario | national
GoldexSettore bancario & finanziario | international
Sapient NitroSettore bancario & finanziario | international
InnoengergyEnergia e petrolio | international
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Descrizione
We help organisations understand 'who' their brand is, their voice and how to use it. This is achieved through a three-stage process.

The first step is research, to help us understand current perceptions of the organisation, as well as any existing brand properties (such as values, mission etc.). This process begins either with a workshop or emailed questionnaire to key stakeholders. We analyse responses to find commonalities and these are blended with existing brand properties to create a unique brand personality.

Our initial response to the client is the analysis of the results with an explanation of how they have led us to a specific brand personality. Only once this personality is signed off do we move on to the next step.

The second step involves the writing of a one-paragraph voice sample, with an explanation of how it reflects the agreed personality. Only when the voice sample is signed off by the client do we move on.

Following the agreement of personality and voice, we move onto the third and final step, the creation of a set of comprehensive, easy-to-follow guidelines. These give clear direction on who the brand is and how to use the voice, with a range of examples across different channels, showing how the use of the voice changes with each. Included in these guidelines is an exhaustive usage guide, with practical advice on: the type of sentences to use, grammar style, use of abbreviations, apostrophes, bullet lists etc. These guidelines, an essential document for any brand-led organisation, function in the same way as visual identity guidelines, to ensure a consistent way of talking/writing, across the organisation.

In a world where many customers’ first experience of a brand will be through the written word, whether that's a homepage, blog, social ad or a video (someone has to write that script!), consistency in your brand voice is as essential as your brand's colour palette.
Capacità in Branding & Posizionamento (14)
Brand IdentityBrand CreationCorporate CommunicationTone of voice guidelinesTone of voice developmentBrand personality developmenttoneMessagingBrandCorporate Branding+4
Lavori in Branding & Posizionamento (2)
Clienti in Branding & Posizionamento (2)
GoldexSettore bancario & finanziario | international
Monetise CreateSettore bancario & finanziario | international
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Pubblicità (1)
Creative Communication
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Radley YeldarMarketing & Pubblicità | international
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Descrizione
Nessuna descrizione fornita per questo servizio.
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Sapient NitroSettore bancario & finanziario | international
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Descrizione
Nessuna descrizione fornita per questo servizio.
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
InnoengergyEnergia e petrolio | international
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Descrizione
Nessuna descrizione fornita per questo servizio.
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
InnoengergyEnergia e petrolio | international
Imparare di più su Pubblicità online
Descrizione
Nessuna descrizione fornita per questo servizio.
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Monetise CreateSettore bancario & finanziario | international
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Strategia digitale (4)
Sustainable MarketingInternational MarketingDigital InnovationSocial Selling
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Graphic Design (1)
Brochure Design
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in SEO (1)
Small Business SEO
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