Purplewood Limited

Dacca, Bangladesh

Purplewood (PW) is a brand marketing, behavior change communications & social-marketing consultancy. Setup in 2007, it currently operates out of Dhaka, Bangladesh. PW’s core team has worked together for 17 years and comprises vast experience and expertise in research, branding & marketing and creative arts. The team has country experience in Bangladesh, Afghanistan, Uzbekistan and Kenya. At the global level, the agency is affiliated with Weber Shandwick and McCann Health. CLIENTS The agency’s past and present clients or partners include UNICEF, United Nations Foundation, Global Alliance for Clean Cookstoves, AVC/USAID, SNV, Practical Action, Islamic Relief (Kenya), GIZ, BRAC, Social Marketing Company, Bangladesh-CCP etc. PW has also worked on brands like Ericsson (Bangladesh), New Zealand Dairy, Pan Pacific Hotels etc. SERVICES Purplewood provides a range of services to public and private sectors, NGO partners and development organizations. This includes research, planning and implementation functions for development and commercial projects. A mid-sized SBCC agency, Purplewood has unique, qualitative research capabilities and field-networks – insights from which, often cater to its projects. Forward integration is achieved in the form of PR, policy-advocacy, field-activation, community-mobilization and capacity-building functions. Purplewood is able to develop/provide: Knowledge & insights into consumers, markets, supply-chain and the nature of their interaction Qualitative market understanding, consumer behavior and segmentation strategies; insight mining for specific segments, identifying key attitudes, sentiments, practices Devising effective social and behavior change communications (SBCC) strategies based on evidence and insight Strategies for market initiation, development and segmentation Brand strategy development with positioning, personality and visual guidelines Copywriting, graphic design, illustration, photography, animation, outdoor Media planning, media buying and monitoring Rural marketing, community mobilization, field activation, event management However, Purplewood maintains a fluid resource-base and hierarchy, where academicians, technical experts and consultants can be integrated into project teams. This means, the organization is able to take up new challenges, work on unique situations and come up with innovative, trailblazing solutions.

11 persone nel loro team

Parla Bengalese, Inglese

11 progetti in portafoglio

Lavora a distanza in tutto il mondo

Sortlist membro da 2017

Fondato in 2007

Nessuna revisione ancoraSii il primo ad aggiungete uno

Servizi

15 servizi offerti da Purplewood Limited

Descrizione
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Capacità in Pubbliche Relazioni (PR) (8)
Press Release CopywritingSpokesperson CoachingPress ConferenceMedia Relations, Content Marketing, Content creation, Communication Advice, Copywriting, Crisis Communication, Change Communication, Internal/External Communication, Customer Cases, Media Training, Social Media Management, Commercial Mailings, NewslettersMedia RelationsContent DevelopmentMedia MonitoringMedia Distribution
Lavori in Pubbliche Relazioni (PR) (10)
Clienti in Pubbliche Relazioni (PR) (10)
Clean Cooking AllianceNo-profit | international
Global Clean Cooking AllianceNo-profit | international
UNICEFConsulenza di Management | international
USAIDNo-profit | international
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Descrizione
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Capacità in Pubblicità (11)
Branded ContentBrand ActivationMedia BuyingSocial Media MarketingBrandingPhotographyBrand PositioningLayoutGraphic DesignSocial Marketing+1
Lavori in Pubblicità (3)
Clienti in Pubblicità (3)
UNICEFNo-profit | international
Clean Cooking AllianceNo-profit | international
IFCSettore bancario & finanziario | international
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Descrizione
PW conducts audience research, deriving insights and ideas from these interactions - to end up with a strategic, extendable branding platform and positioning.
Capacità in Branding & Posizionamento (8)
Brand StrategyBrand PositioningCommunication & Brand StrategyBrand IdentityCorporate BrandingRebrandingBrand ActivationBranded Content
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Clean Cooking AllianceNo-profit | international
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Descrizione
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Lavori in Strategia di contenuto (3)
Clienti in Strategia di contenuto (3)
GACCNo-profit | international
Clean Cooking AllianceNo-profit | international
Clean Cooking AllianceNo-profit | international
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Descrizione
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Capacità in Social Media (1)
Social Media Marketing
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Descrizione
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Capacità in Strategia digitale (1)
Media Monitoring
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Capacità in Applicazione Mobile (1)
CSS Development
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Descrizione
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Capacità in Graphic Design (1)
Illustration
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Descrizione
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Descrizione
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Capacità in Marketing (1)
Facebook Marketing
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