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We were very impressed with the quality of their results. Not only did we look at the media pieces that we got on a monthly basis, but we’d also look at the quality of the media and the subsequent publicity that we’d get out of an effort. Finzel PR’s work was consistent. We had pieces in niche trade magazines as well as appearing in daily newspapers and other informational channels for the general public. I’d also highlight that they did a great job understanding our customers and working within our industry. The quality of their pieces attested to the fact that they were doing their research to learn about a specialized industry that isn’t for everyone. That meant that we spent less time editing their materials, which was really helpful. As for our team’s experience working with them, our local spokespeople were always complimentary to Finzel PR’s work. They were responsible for facilitating relationships between our spokespeople and generalists and influencers who we wanted to be in touch with. It was clear that they were doing their due diligence to arrange meetings, prepare materials, brief documents for our team, and prep the generalist.
We have been working with Finzel PR for almost two years as our Communications Agency for Portugal and Spain and we're very happy to say they provide us an extraordinary support in regards to managing our communication actions and relation with the media. We benefit from they experience and expertise in the IT area, as well as good media relationships, increasing our reach. They have also been a very helpful partner on managing our Social Media plan. I would certainly recommend them!
Finzel has been conducting the PR strategy, content creation and press relationship management for more than 5 years for Universal Robots. We are very satisfied with the results, both on industrial and national / business medias.
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