Innate Motion

Parigi, Francia

We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good. Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade. Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries. As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.

45 persone nel loro team

Parla Afrikaans, Cinese, Francese, Giapponese, Indonesiano... Vedere di più

10 progetti in portafoglio

Lavora a distanza in tutto il mondo

Sortlist membro da 2020

Fondato in 2006

5/5

(4 recensioni)

Servizi

10 servizi offerti da Innate Motion

Descrizione
Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
On this journey, we use digital proprietary tools that enable broad teams to work remotely.
Capacità in Branding & Posizionamento (10)
cultural researchproduct market fitInternational BrandingBrand PositioningSegmentationpurposeinternational brandingmovement brandsbrand archetypespeople immersions
Lavori in Branding & Posizionamento (10)
Recensioni in Branding & Posizionamento (2)
Nicolas Lambert
MARIANA SANTOS RODRIGUES
Clienti in Branding & Posizionamento (10)
Ben & Jerry’sProdotti alimentari | international
Beauty RevolutionIntrattenimento & Eventi | national
ZewaProdotti per la casa |
MaterialiseSoftware & servizi informatici |
Imparare di più su Branding & Posizionamento
Descrizione
We develop clear execution guidelines to bring the brand positioning to life.
We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.
Capacità in Strategia di contenuto (3)
Social Listeningcultural relevanceonline community research
Lavori in Strategia di contenuto (9)
Clienti in Strategia di contenuto (9)
Ben & Jerry’sProdotti alimentari | international
Beauty RevolutionIntrattenimento & Eventi | national
ZewaProdotti per la casa |
MaterialiseSoftware & servizi informatici |
Imparare di più su Strategia di contenuto
Descrizione
We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.
Capacità in Innovazione (5)
Humanized servicesStrategyCo-creationConceptsHumanized products
Lavori in Innovazione (2)
Clienti in Innovazione (2)
Beauty RevolutionIntrattenimento & Eventi | national
MaterialiseSoftware & servizi informatici |
Imparare di più su Innovazione
Descrizione
We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.
Capacità in Pubblicità (1)
Brand Advertising
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Beauty RevolutionIntrattenimento & Eventi | national
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Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Strategia digitale (1)
Strategy
Imparare di più su Strategia digitale
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Evento (1)
Corporate Event Management
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Beauty RevolutionIntrattenimento & Eventi | national
Imparare di più su Evento
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Social Media (1)
Social Media Listening
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Descrizione
Nessuna descrizione fornita per questo servizio.
Imparare di più su Marketing
Descrizione
Nessuna descrizione fornita per questo servizio.
Imparare di più su Stampa
Descrizione
Nessuna descrizione fornita per questo servizio.
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Ben & Jerry’sProdotti alimentari | international
Imparare di più su Ricerca di mercato

Squadra

45 membri del team di Innate Motion

Recensioni

4 recensioni per Innate Motion

5/5

(4 recensioni)

MARIANA SANTOS RODRIGUES Brand Director da Whirlpool

5/5

Budget

Qualità

Programmazione

Collaborazione

Qual era l'obiettivo dietro la collaborazione?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand

Cosa ti è piaciuto di più durante la tua collaborazione?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.

MARIANA SANTOS RODRIGUES raccomanda questa agenzia

ServizioBranding & Posizionamento

SettoreProdotti per la casa

Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) da Duvel Moortgat

5/5

If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.

Nicolas LambertCEO da Fairtrade Belgium

5/5

Budget

Qualità

Programmazione

Collaborazione

Qual era l'obiettivo dietro la collaborazione?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.

Cosa ti è piaciuto di più durante la tua collaborazione?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.

Nicolas Lambert raccomanda questa agenzia

ServizioBranding & Posizionamento

SettoreNo-profit

Team11 - 50

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Contatto

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Dettagli

http://innatemotion.com

Sede centraleParis, France
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