Gohan Strategy

Gohan is an innovative and professional Branding company with in-depth research to highlight partners' advantages and values at the top-level. Thanks to Yohji’s vision, our company has successfully repositioned our brand and gained more confidence and credibility within the company, both on national and international levels. Needless to say, we are impressed and truly appreciate this wonderful partnership with Gohan. Amazing working progress and creative solutions. Looking forward to many more projects together in the future!

Gohan Concepts developed a unique logo and brand image that have increased social media engagement significantly. Integrating feedback, the team ensured that deliverables satisfied multiple stakeholders. They provide clear channels of communication, which supports continued collaboration. BACKGROUND Please describe your company and your position there. I am the Chief Financial Officer at Pretty Huge Obstacles headquartered in the Philippines. I oversee the Accounting and Financial operations of the company. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Gohan Concepts? General branding and digital marketing. What were your goals for this project? To spread our brand awareness across the Philippines and Southeast Asia. To create new, fun, out-of-box marketing materials that could communicate our company’s identity effectively with our team and target customers. SOLUTION How did you select this vendor? Highly recommended from our business partners in Hong Kong and United States. Case studies were polished, professional, and creative. Ideas were impressively outside the box. Proven cultural fit compared to the other local companies. Describe the scope of their work in detail. Began with a series of discovery sessions with the majority of our C-Level executives where they took the time to learn about our company, concept, and core values. After very thorough discovery sessions, they created multiple brand package options for us to include our logo, analysis of client demographic, with various marketing strategies depending on our needs. What was the team composition? I work directly with both Co-Founders. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? We received very positive remarks on our new logo and brand image. We experience significant increase in visitor traffic with over 150% growth in our social media engagements. Our team, customers, as well as investors all love and understand our brand identity better. How effective was the workflow between your team and theirs? We receive weekly updates and reports that show us their deliverables, next on the to-do list, and what was needed from us to keep the project moving smoothly. They were always receptive and available to our ideas and requests. Communication channels included Slack, Skype, Zoom, and G-Suite. What did you find most impressive about this company? They have a commitment to learn and understand our company's values. They provide us with well-established communication channels all our team members can confidently rely on. Are there any areas for improvement? There is always room for improvement. They are still a young, hungry, and growing company. We look forward to seeing them grow, and will highly recommend them to our friends, colleagues, and business partners.