Clayit
Design da tenere in mano, appendere e scorrere.
Clayit è un piccolo studio di brand ed eventi con sede ad Abu Dhabi, Dubai e Amman, operativo in inglese e arabo. La maggior parte di ciò che realizziamo viene stampata, montata, distribuita o vista passando, e questo tende a chiudere le discussioni su quando un design sia davvero finito. Ti rapporti direttamente con i due fondatori, non con un account manager. Farah Khatib guida il design e gli eventi. Ha lavorato per oltre sette anni presso Al Masaood, arrivando a ricoprire il ruolo di Senior Graphic Designer e Events Manager. Lì ha guidato un team di design, definito gli standard del brand per le aziende del gruppo e disegnato il simbolo per il suo cinquantesimo anniversario. Ziyad Urabi guida il marketing. È stato Marketing Manager presso Dimlaj Group per dieci anni; in quel periodo dimlaj.com e gli account social del gruppo hanno generato oltre 2 milioni di AED di vendite e-commerce negli Emirati Arabi Uniti in un solo anno. Cosa realizziamo: - Identità di marca, linee guida e packaging - Identità per eventi e tutto ciò che serve alla sala: schermi di scena, media wall, segnaletica, inviti, badge nominativi - Materiali stampati bilingui: riviste, brochure, cataloghi e profili aziendali - Siti web e store Shopify progettati per vendere - Contenuti social, campagne e SEO - Regali aziendali, dai cesti per Ramadan ed Eid alle box di benvenuto per i dipendenti Tra i nostri clienti ci sono Al Masaood, Al Wafaa Dates, Agrimatco, Twentis, Leaders Production, House of Zein e Grace Movement. Come lavoriamo: prima di disegnare qualsiasi cosa, cerchiamo la decisione che risolve tutte le altre. Di solito è un colore, un modulo o un elemento visivo chiave. Lo sviluppiamo nella dimensione più adatta a metterlo alla prova, quella di un badge nominativo o di una favicon, e poi lo ingrandiamo. Nulla viene consegnato prima di essere stato stampato, montato o testato in un browser. Ciò che non può essere verificato è un’opinione, e le opinioni non sono deliverable. Dicci cosa deve esistere e per quando. Nessuna revisione ancoraSii il primo a scriverne uno
Servizi
20 servizi offerti da Clayit
Descrizione Small web apps that replace a spreadsheet, a paper form or a long WhatsApp thread: client intake questionnaires that save as you type, quoting and invoicing tools, booking flows and simple dashboards. We run our own studio on tools we built this way, including a client questionnaire with autosave, an offline quoting, invoicing and accounting app, and an Instagram planner that scores posts before they go out. Each one is designed as carefully as a website, built for English and Arabic where you need both, and handed over with the code.
Imparare di più su Applicazione webDescrizione Content strategy for brands that post a lot and say very little. We work out what you should be known for, who it is for and the few subjects you can own, then turn that into a voice guide, content pillars, formats and a copy library your team can pull from. For a salon in Amman we wrote a 37 page client care handbook with a script for every question clients ask, at the front desk, in DMs and on WhatsApp, and reel scripts built from the founder's own voice notes, ready to film. We write in English and Arabic, dialect included. You bring the moments, and we make sure they add up to one brand.
Imparare di più su Strategia di contenutoDescrizione Marketing for companies that sell in a room as much as on a screen. Our marketing founder spent ten years as Marketing Manager at a UAE group that sells to trade customers locally and for export, with an online store and social accounts that did over AED 2 million in UAE e-commerce sales in a single year. That is the mix we plan for: the campaign idea, the launch, the event, the printed piece and the digital channels, all designed by one team so they read as one brand. We start with what you need to sell, to whom and by when, then put the budget where it moves that number. English and Arabic throughout.
Imparare di più su MarketingDescrizione Packaging for food, retail and gift ranges. We work on the printer's dieline from day one, so the artwork fits the box it is going on. A range gets one system, so every flavour or size still reads as the same brand from across the shop, with English and Arabic labelling set properly in both. For Al Wafaa Dates, one lattice emblem became the pattern on stand up pouches, presentation boxes, powder blue tins, gift bags and wrapped cartons. We also design corporate gifts: Ramadan and Eid hampers, onboarding kits and employee welcome boxes. The gift, its packaging and the brand it carries are designed by the same hands. Sign-off happens on mockups, and files go to print with dielines and colour notes.
Imparare di più su PackagingDescrizione Advertising built on one idea strong enough to survive every size it runs at: the billboard, the magazine page, the social ad and the screen in the lobby. For an Abu Dhabi group's sustainability campaign, the idea was sea life drawn out of plastic waste: a fish skeleton made of single use cutlery, jellyfish made of drinking bottles, a turtle built from waste. Six posters carried the argument, then the same mark moved onto bins, bags and office screens. We shape the idea, design the key visual and adapt it to every format, in English and Arabic, so neither language reads like the translation.
Imparare di più su PubblicitàDescrizione Long-form print, the pieces people sit down and read: corporate magazines, brochures, product catalogues and company profiles. Bilingual work is where we are strongest. On the fifth edition of Al Masaood's corporate magazine, English runs left to right on one page and Arabic right to left on the facing page, meeting at the gutter, so neither reads like a translation of the other. For Agrimatco we designed an 80 page product catalogue for their fertilizer range, with a coloured band on the edge of every page that tells you which range you are in before you have read a word. Files go out print-ready, checked for bleed, image resolution and fonts, and we can deal with the printer for you.
Imparare di più su StampaDescrizione Email people open, designed and built by the same studio that made the brand. Newsletter templates your team can fill in themselves, campaign emails built around one clear idea, and the automated flows every online store needs: welcome, abandoned cart and post-purchase. Arabic emails are set right to left rather than mirrored from the English. We build in Klaviyo, Mailchimp or Shopify Email and check every template on real phones and inboxes before the first send.
Imparare di più su E-Mail MarketingDescrizione The design side of corporate communication: internal campaigns, corporate magazines and newsletters, company profiles and brochures, vision, mission and values panels, onboarding kits and the screens people pass on the way to their desks. Most of our Al Masaood work sits here. The Go Green campaign did the work of a policy document in three words, Think. Act. Save., and six posters, then carried the same mark onto recycling bins, tote bags, welcome gifts and office screens. For Masaood 2.0, vision, mission and values each got a panel on the same horizon, with a different figure standing in it. Everything comes in English and Arabic. We handle design and production, not press relations or media buying.
Imparare di più su Comunicazione aziendaleDescrizione Digital strategy and the work that carries it out, led by our marketing founder: ten years as Marketing Manager at a UAE and worldwide group whose online store and social accounts did over AED 2 million in UAE e-commerce sales in a single year. We start by finding where your customers actually come from and where they drop off, then build the plan around the few channels worth your money: social, search and AI search, email, and the website they all point to. For a salon in Amman, that meant a 20 page master deck with positioning, personas, an Instagram strategy and the KPIs to judge it by, then a grid we write, design and ship. Not sure where you stand? We start with a free teardown of your site and channels on a call.
Imparare di più su Strategia digitaleDescrizione Motion design that comes off the work we already made: animated logo stings and key visuals, kinetic type, titles and lower thirds, looping cuts for stage screens and office displays, and social edits with subtitles in English and Arabic. For Masaood 2.0 the key visual was cut into an animated opener that started the event on the stage screen. Subtitles are white with a soft halo, placed by reading the luminance of each frame, so type never lands on a face or a product. We animate, edit and subtitle. We are not a crew, so you bring the footage, or we build the piece from stills, type and motion.
Imparare di più su Motion Design
Squadra
2 membri del team di Clayit
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Dettagli
- Sede centraleAbu Dhabi Bus Station Overpass - Abu Dhabi - United Arab Emirates