MSL South Africa

Città del Capo, Sudafrica

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.

50 persone nel loro team

Parla Inglese

8 progetti in portafoglio

Lavora a distanza in tutto il mondo

Sortlist membro da 2019

Fondato in 2008

4 premi conferiti

Nessuna revisione ancoraSii il primo ad aggiungete uno

Servizi

7 servizi offerti da MSL South Africa

Descrizione
MSL is a full service PR and Communications consultancy - our four service pillars include:

1. PR & Communications Strategy:
(Driven by Insights + Analytics)

2. Influencer Relations:
(Powered by MSL Fluency)
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection

3. Media Relations & Multimedia Content:
(incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

4. Reputation Management:

(a) Risk Audits
(b) MSL Playbook:
- Reviewing existing policies on reputation management
- Updating profiles of crisis management team include spokespersons
- Defining roles and responsibilities
- Prioritisation of key stakeholders
- Business continuity and emergency plans
- Checklists, including protocols and action points
- Templates for all relevant communications materials
- Holding statements
- Monitoring assets – holding company and brands
- Physical assets (Dedicated phone lines, Dark site etc.)

(c) MSL SITUATION ROOM
SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Capacità in Pubbliche Relazioni (PR) (2)
Crisis ManagementMachine Learning
Lavori in Pubbliche Relazioni (PR) (8)
Clienti in Pubbliche Relazioni (PR) (8)
DHL ExpressLogistica & Supply Chain | international
Radisson REDIntrattenimento & Eventi | national
Obama FoundationNo-profit | international
Old MutualAssicurazione | national
Imparare di più su Pubbliche Relazioni (PR)
Descrizione
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection
Lavori in Strategia digitale (2)
Clienti in Strategia digitale (2)
Radisson REDIntrattenimento & Eventi | national
Business PartnersSettore bancario & finanziario | national
Imparare di più su Strategia digitale
Descrizione
MSL offers a full suite of Reputation Management services, including, among others:

- RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
- MSL PLAYBOOK: Components include:
Reviewing policies on reputation management
Updating profiles of crisis management team include spokespersons
Prioritisation of key stakeholders
Business continuity and emergency plans
Checklists, including protocols and action points
Templates for all relevant communications materials
Holding statements
Physical assets (Dedicated phone lines, Dark site etc.)
- MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
Old MutualAssicurazione | national
Imparare di più su Branding & Posizionamento
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Evento (1)
Creative Communication
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Descrizione
Nessuna descrizione fornita per questo servizio.
Imparare di più su Social Media
Descrizione
Nessuna descrizione fornita per questo servizio.
Imparare di più su Influencer Marketing
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Marketing (2)
Communication créativeGestion de la réputation
Imparare di più su Marketing