&why Studio
Costruito per l'impatto. Progettato per il futuro. Siamo uno Studio di Design + Tecnologia.
Partendo dal perché, sblocchiamo il futuro. Dalla strategia al branding, dai prodotti digitali all'IA. Collaboriamo con aziende audaci in tutta Europa per sbloccare la crescita aziendale e del marchio attraverso la tecnologia, le esperienze immersive e le attivazioni digitali. Siamo certificati B Corp e lavoriamo attivamente con B Corp Europe e B Lab Germany. 38 persone nel loro team
Parla Inglese, Tedesco
19 progetti in portafoglio2 collaborazioni avviate su Sortlist
Lavora a distanza in tutto il mondo
Sortlist membro da 2022
Fondato in 2009
19 premi conferiti4.97/5
Servizi
11 servizi offerti da &why Studio
Descrizione We design and build branded immersive websites that set the definitive benchmark for your industry: Corporate websites, B2B platforms, multi-language and multi-site environments, and full website relaunches. Following our "Last Relaunch Philosophy," we engineer scalable architectures with a 10+ year horizon, so your digital presence evolves without technical debt or replatforming. We are the partner of choice when rebranding and technical relaunch go hand in hand, translating a new visual identity into a high-performance, conversion-driven digital experience. Our delivery is built on modern headless CMS architectures paired with state-of-the-art JavaScript frontend frameworks and cloud-native hosting — giving you a fast, SEO-ready, fully responsive and accessible (WCAG 2.1 AA) platform that integrates seamlessly with the systems your business runs on, from Human Resources (HR) and Customer Relationship Management (CRM) to Product Information Management (PIM), Digital Asset Management (DAM), Investor Relations (IR), and AI-driven content services. Every engagement runs end-to-end across strategy, design, engineering, content migration, performance, and GoLive, supported by structured project management and quality assurance. Projects are led by a small senior core team working in hybrid-agile sprints, producing tangible outcomes quickly and ensuring that outstanding user experience makes a measurable difference to your business.Capacità in Creazione di siti web (22) Creazione di siti webDigital brandingBack-End DevelopmentSviluppo cmsFront-End developmentMarketing onlinesito web reattivoWebsite DevelopmentOttimizzazione del sito webContenuto del web+12Lavori in Creazione di siti web (16) Recensioni in Creazione di siti web (4) Marlene HartzRafaelaFae HerdtJessica ZachariasClienti in Creazione di siti web (4) Intelligent Apps GmbHTrasporto | internationalKKL LuzernIntrattenimento & Eventi | internationalGoldbeckCostruzione | internationalJAEGGIBeni e servizi industriali | international
Imparare di più su Creazione di siti webDescrizione We empower partners to become digital market leaders by rethinking and transforming their entire digital ecosystem. Our strategic work spans digital transformation roadmaps, platform and content strategy, business case development, KPI frameworks, and AI strategy, translating stakeholder ambition into a clear, technically grounded path forward. Our process is workshop-driven and evidence-based, combining discovery, requirements, and strategy sessions with research, analytics review, and competitor benchmarking. From this, we derive personas, prioritized user journeys, sitemaps, measurable KPIs, and migration plans that ladder directly into the design and engineering work that follows — making strategy the natural foundation for the websites, platforms, and commerce experiences we build downstream. We help brands navigate complex global systems and architect platforms designed for long-term ROI. By bravely questioning existing structures, we lay the foundation for digital benchmarks that position scale-ups, B2B leaders, and international corporations at the front of their fields.Capacità in Strategia digitale (19) Strategia digitaleInnovazione digitaleTrasformazione digitaleStrategia di gamificationStrategia di marketingConsulenza digitaleTransizione digitaleAcquisizione del trafficoStrategia del marchioImprenditorialità digitale+9Lavori in Strategia digitale (16) Rassegna in Strategia digitale (1) Alina BotheClienti in Strategia digitale (4) Intelligent Apps GmbHTrasporto | internationalKKL LuzernIntrattenimento & Eventi | internationalGoldbeckCostruzione | internationalJAEGGIBeni e servizi industriali | international
Imparare di più su Strategia digitaleDescrizione As a Certified B Corporation, we craft brands that are built to impact the future: Meaningful, purposeful, and engineered for the digital age. Our brand strategy work defines positioning, brand DNA, personality, core message, and tonality, grounded in stakeholder research, audience insight, and competitive analysis. From there, our corporate design and visual identity practice brings the brand to life across logo, typography, color, imagery, motion, and applied touchpoints, captured in a digital brand guide that scales from print and packaging to social and product. What sets us apart is that our brand systems are built for the digital age from day one: Design tokens, component logic, and motion principles are conceived to plug directly into the website relaunches, web platforms, and commerce experiences we deliver — closing the gap that often opens between a beautiful brand book and a real-world digital product. We work with both scale-ups and international companies to develop brand designs engineered for sustainable, long-term growth, a track record reflected in 30+ globally recognized awards. Strategy, brand guidelines, and a unique visual voice combine to make sure your identity resonates with your target audience and stands out as you scale.Capacità in Branding & Posizionamento (30) Brand designCreazione del marchioIdentità di marcaMarchio di denominazioneCorporate identityEmployer brandingProgettazione corporate identityDigital brandingMarchio internazionaleCorporate branding+20Lavori in Branding & Posizionamento (13) Rassegna in Branding & Posizionamento (1) Jörg SiegelClienti in Branding & Posizionamento (4) Intelligent Apps GmbHTrasporto | internationalGoldbeckCostruzione | internationalJAEGGIBeni e servizi industriali | internationalRoomPriceGenieViaggi & tempo libero | international
Imparare di più su Branding & PosizionamentoDescrizione Building a benchmark is only the first step. Being discovered is the second. We bridge classic Search Engine Optimization with the future of Generative Engine Optimization (GEO), ensuring your brand is the definitive answer not only in Google results, but inside the Large Language Models and AI agents your customers already use, from ChatGPT and Claude to Perplexity, Gemini, and Copilot. Our work covers technical SEO, content and topical authority, internationalization, structured data, Core Web Vitals, and JavaScript/headless SEO, and extends into AI readability — entity modeling, semantic content structure, llms.txt, and machine-friendly content blocks that make your site reliably citable by AI Overviews and conversational search. Tracking and analytics setup ensure visibility translates into measurable performance. Because SEO and GEO are tightly coupled to architecture, we ship them as an integral phase of every relaunch and platform build, not as a bolt-on. The result is a brand that is "AI-ready" in an era where automated discovery and AI-driven recommendations are becoming the new standard.Capacità in SEO (20) SEO localeRicerca di parole chiaveOttimizzazione SEO per dispositivi mobiliSEO onpageAudit SEOSEO TechConoscenza SEOOttimizzazione dei meta-datiSEO on-lineTraffico organico+10Lavori in SEO (8) Clienti in SEO (4) Intelligent Apps GmbHTrasporto | internationalKKL LuzernIntrattenimento & Eventi | internationalGoldbeckCostruzione | internationalBaader BankSettore bancario & finanziario | national
Imparare di più su SEODescrizione Specializing in custom B2B and B2C e-commerce, we blend deep UX research with robust headless commerce architectures to foster online growth across product catalogs, configurators, ticketing, subscription, and lead-to-cart funnels. The right commerce platform is shaped during our consulting and concept phase, then paired with high-performance storefronts and tight integrations into Product Information Management (PIM), Digital Asset Management (DAM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), payment, and marketing automation systems. We go beyond standard shops by creating interactive touchpoints that lift conversion and engagement — from the virtual "seat picker" for KKL Luzern, providing seat-specific auditorium insights, to AI-driven upselling, semantic product search, and personalized merchandising that increase basket size and lifetime value. Brand, content, and performance are treated as one system, so the commerce experience reinforces positioning rather than diluting it. Our approach focuses on measurable growth: continuous conversion rate optimization, structured experimentation, and post-launch retainers ensure your store keeps compounding value long after GoLive, turning the platform into an engine for both engagement and sales performance.Capacità in E-Commerce (15) Consulenza per l'e-commerceSviluppo di e-commerceHosting e-commerceSviluppo webshopE-commerceMedusa CommerceB2B e-commerceCommercio digitalecommerce eProgettazione e-commerce+5Lavori in E-Commerce (4) Clienti in E-Commerce (4) KKL LuzernIntrattenimento & Eventi | internationalRoomPriceGenie AGSoftware & servizi informatici | internationalEcoLifeAbbigliamento e accessoriauteon GmbHSoftware & servizi informatici | international
Imparare di più su E-CommerceDescrizione We deliver enterprise-grade web applications and platform experiences that turn complex business challenges into intuitive, valuable digital tools — customer and partner portals, employee and HR platforms, knowledge portals, dashboards, configurators, internal tooling, and AI-powered SaaS frontends. Our architecture is headless, API-first, and cloud-native, built with modern JavaScript frontend frameworks, observable end-to-end, and integrated with the systems your business already runs on. Specific tools and stacks are selected together with you during our technical consulting and concept phase, so the architecture matches your scope rather than the other way around. Where it creates real value, we layer in AI features such as semantic search, retrieval-augmented generation, content enrichment, and AI-guided recommendations, drawing on the same strategic, brand, and SEO foundations that make our websites perform. By working in small, senior-led teams, we ensure that even the most complex functionality — global search, advanced filtering, role and rights management, multilingual editor experiences — is delivered scalable, secure, and accessible by design (WCAG AA), serving as a long-term technological backbone rather than a short-lived solution.Capacità in Applicazione web (27) Integrazione CIImplementazione DevOpsSviluppo Full StackProgressive web app (PWA)Sviluppo del webshopServizi di testProgrammazioneSviluppo webSviluppo APIIntegrazione chat+17Lavori in Applicazione web (14) Rassegna in Applicazione web (1) Sander TammClienti in Applicazione web (4) Intelligent Apps GmbHTrasporto | internationalKKL LuzernIntrattenimento & Eventi | internationalJAEGGIBeni e servizi industriali | internationalBaader BankSettore bancario & finanziario | national
Imparare di più su Applicazione webDescrizione We develop high-end 3D games and Serious Games that bridge entertainment and education, used for brand activation, learning, training, and impact campaigns. Our work on #LastSeen used interactive mechanics such as geolocating historical photos on 3D maps to trigger deep cognitive engagement and won 8+ globally recognized awards, including the Grimme Online Award. Our capabilities span game concept and narrative design, game mechanics, real-time 3D, multiplayer, and live-data integration, for example the XR game with live stock market data for Baader Trading, delivered across native, web, and VR/AR/XR environments using industry-standard real-time engines and 3D toolchains. The exact technology stack is chosen during the concept phase to match the platform, performance, and audience requirements of your project. We combine technical architecture with immersive storytelling to achieve specific business or educational objectives, frequently in concert with our branding, web, and platform work to create connected experiences that extend a brand's universe rather than sit beside it.Capacità in Sviluppo del Gioco (7) Localizzazione del giocoSviluppo di giochi 2DSviluppo di giochi ARSviluppo del giocosviluppo di giochi onlineSviluppo di giochi Unity 3DSviluppo di giochi in VRLavori in Sviluppo del Gioco (4) Clienti in Sviluppo del Gioco (4) #lastseenNo-profit | internationalCoopProdotti alimentari | nationalDeutsch-Französisches Jugendwerk (DFJW)Educazione | nationalNot specifiedEducazione | regional
Imparare di più su Sviluppo del GiocoDescrizione We make the complex tangible by bringing story, technology, and interaction together in three-dimensional space. Our 3D practice covers design, modeling, rendering, animation, real-time 3D, and immersive XR/VR/AR, executed with industry-standard 3D and real-time engine toolchains chosen project by project to fit each platform, performance budget, and creative ambition. From venue booking systems that visualize event spaces to globally distributed XR games and interactive product configurators, our solutions are tailored to captivate, educate, and convert. We specialize in immersive brand spaces: Virtual showrooms, 3D landing pages, museum and exhibition installations, digital twins — that allow users to interact with data and environments in ways traditional 2D interfaces simply cannot match. Because 3D rarely lives in isolation, we ship it as a native layer of the websites, web applications, commerce experiences, and games we build, with performance, accessibility, and CMS-driven content management baked in from the start.Capacità in 3D (12) Animatic 3DModello 3DRendering 3DVisualizzazione 3DEsperienza immersiveSviluppo di giochi 3DProgettazione 3drealtà aumentataRendering di Prodotti 3DArchitettura 3D+2Lavori in 3D (9) Clienti in 3D (4) KKL LuzernIntrattenimento & Eventi | internationalJAEGGIBeni e servizi industriali | internationalBaader BankSettore bancario & finanziario | national#lastseenNo-profit | international
Imparare di più su 3DDescrizione Outstanding user experience is our top priority because, for us, ergonomy is what turns a good interface into a measurable business advantage. Across our team of 35+ experts, we approach every digital touchpoint as a research-driven design problem combining qualitative and quantitative user research with hands-on usability work, accessibility expertise to WCAG 2.1/2.2 AA, and continuous experimentation to make sure the interfaces we ship hold up in the real world. This is the same human-centric craft that shapes our brand, website, platform, and commerce engagements, which is why our work tends to feel coherent from the first persona conversation all the way to the live product. We act as a natural extension of your in-house team, embedding into sprints to provide ongoing UX consulting and design upgrade support, conducting deep audits where you need an outside perspective, and partnering with you on long-term UX roadmaps when the goal is to mature an entire digital product. Whether the context is a complex enterprise platform, a B2B portal, a commerce experience, or a game, our designs are built for clarity, conversion, and emotional engagement in equal measure, so your digital presence meets real user needs while reliably moving the metrics that matter to your business.Capacità in Ergonomia (UX/UI) (29) Design thinkingEsperienza immersiveTest di usabilitàTest utenteDesign dell'UI dell'app mobileUI Toolkit integrationEsperimenti utenteInterfaccia clienteDashboard designergonomia UX ui+19Lavori in Ergonomia (UX/UI) (11) Rassegna in Ergonomia (UX/UI) (1) Florian PingerClienti in Ergonomia (UX/UI) (4) KKL LuzernIntrattenimento & Eventi | internationalGoldbeckCostruzione | internationalBaader BankSettore bancario & finanziario | national#lastseenNo-profit | international
Imparare di più su Ergonomia (UX/UI)Descrizione We build next-generation experiences and platforms leveraged by AI to drive deep user personalization and deliver measurable business value. Specializing in moving enterprises from manual asset production to scalable, high-efficiency AI Studios, we design and implement custom AI workflows that integrate seamlessly into modern platform architectures. Our senior engineering and strategy teams deploy advanced AI agents and custom algorithms tailored to specific business goals. Our expertise spans from building independent, AI-powered content curation and recommendation platforms utilizing immense data sets—as demonstrated in our work on Bettertained —to developing specialized FinTech solutions like AI-based market trend analyzers and automated stock pickers. Furthermore, we leverage proprietary AI agents to optimize and automate complex technical processes, such as manipulating massive 3D asset files and accelerating real-time rendering pipelines. By combining cutting-edge machine learning with human-centric design, we future-proof your digital ecosystem, ensuring your brand is fully optimized for Generative Engine Optimization (GEO), Large Language Models (LLMs), and the future of automated discovery.Capacità in Intelligenza Artificiale (16) Sviluppo AIMachine learningAssistente virtualeAlgoritmo di IACompetenza AIRicerca AIStrategia IAIA generativaChatbotRiconoscimento delle immagini+6Lavori in Intelligenza Artificiale (5) Clienti in Intelligenza Artificiale (4) JAEGGIBeni e servizi industriali | internationalBaader BankSettore bancario & finanziario | nationalCoopProdotti alimentari | nationalEcoLifeAbbigliamento e accessori
Imparare di più su Intelligenza Artificiale
Squadra
38 membri del team di &why Studio
StoriaWe're a certified B Corp and Kununu 2022 Top Company, dedicated to making a positive impact. Our team, free from external investors, focuses on social, sustainable projects, and DEI initiatives. This image reflects our commitment to growth, innovation, and purpose. Welcome to &why, where we Culture comes first.
Premi
&why Studio è stato premiato 19 volte
Lovies Gold (#1) Best Use of Photography or Video 2025 - #lastseen2025-10-01Websites & Mobile Sites
Lovies Bronze (#3) Climate & Sustainability 2025 - Ecolife Sustainable Shopping2025-10-01
Lovies Silver (#2) Social Impact 2025 - #lastseen2025-10-01Websites & Mobile Sites
Red Dot Priwatt Brand Relaunch 20252025-07-01Brands & Communication Design
Recensioni
10 recensioni per &why Studio
4.97/5
(10 recensioni)
JZ
Jessica ZachariasDigital Marketing Managerin da GOLDBECK GmbH
ServizioCreazione di siti web
SettoreCostruzione
Team10001 - 10002
1. Project Scope and Collaboration &why Studio was brought in through a referral and was chosen for its strong cultural fit, aligned values, and budget-friendly pricing. Key deliverables included an international website relaunch with modern design, flexible modules, a thorough onboarding process, and ongoing project management. Other services covered UX/UI improvements, SEO enhancements, data insights and reporting, ongoing strategic consulting and the development of further digital products and features. 2. Results and Experience The project resulted in a state-of-the-art website with a strong user experience and visual appeal. The collaboration was as valuable, solution-oriented, and enjoyable. Project management was excellent, with quick responses, ongoing support, and a shared motivation to improve and celebrate successes together. A team of 6–10 people are working on the project. 3. Highlights and Distinctive Qualities Their values, culture, honesty, and passion for their job were impressive. You really feel that they love what they do and it's great to see that they also do projects for a good purpose, get recognized and awarded.
FH
Fae HerdtBrand Management da JAEGGI
ServizioCreazione di siti web
Qual era l'obiettivo dietro la collaborazione?&why hat uns dabei unterstützt, aus unserer nicht mehr ganz so zeitgemässen :) Website, eine digitale Experience zu schaffen. Die Zusammenarbeit ging dabei weit über die reine Umsetzung von Anforderungen hinaus. &why hat uns ganzheitlich begleitet: von der strategischen Beratung bis hin zur kontinuierlichen Betreuung und Maintenance nach dem Go-live des MVP. Dadurch entstand eine digitale Plattform, die sowohl unsere Marke als auch die Bedürfnisse unserer Kund:innen optimal widerspiegelt.
Cosa ti è piaciuto di più durante la tua collaborazione?&why war immer top vorbereitet, mit einem tollen Projektmanagement Team, das alles im Griff hat. &why ist darüber hinaus eine Agentur, die Consultancy gross schreibt und proaktiv neue Ideen ins Spiel bringt, die unsere Zusammenarbeit extrem bereichert haben.
Fae Herdt raccomanda questa agenzia
RA
RafaelaCommunications & Branding da Jane Goodall Institut Deitschland
ServizioCreazione di siti web
Qual era l'obiettivo dietro la collaborazione?The agency created an interactive scrollytelling page for us that tells the story of our association’s founder very effectively and motivates people to take action at the end.
Cosa ti è piaciuto di più durante la tua collaborazione?The team’s very open attitude and high level of motivation really stand out. They are highly solution-oriented and open to all questions.
Rafaela raccomanda questa agenzia
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Contatto
Dati di contatto di &why Studio
Dettagli
- Sede centrale&why digital studio, Tegernseer Landstraße, Munich, Germany
- &why digital creative studio, Kastanienallee, Berlin, Germany
