rpc The Retail Performance Company

Monaco di Baviera, Germania

We make our customers shine in the digital world!

rpc begleitet Unternehmen und Marken auf dem Weg zur Kundenzentrierung. Nur wer aus der Perspektive des Kunden denkt, ist auch morgen noch ein attraktiver Player. Höchste Zeit also, nahtlose Begegnungen zwischen Mensch und Marke zu schaffen. Dabei spielt die digitale Transformation eine maßgebliche Rolle. Sie benötigen eine effektive digitale Strategie? Sie brauchen Unterstützung bei der operativen Umsetzung? Sie wollen mehr Leads, höhere digitale Sichtbarkeit und bessere Conversion Rates? Wir unterstützen Sie bei allen Themen rund um das digitale Marketing. Unser Denken ist von Customer Centricity und Performance geprägt, wobei wir die Wirtschaftlichkeit der Kampagnen stets im Auge behalten und neu bewerten. Unsere Leistungen umfassen: - Performance Marketing - Social Media Marketing und Social Selling - Content Marketing und Strategie - Leadgenerierung und -management - Marketing Consent Strategien - Entwicklung kundenorientierter Websites Wie wir diese umsetzen: - Definition Ihrer strategischen Ziele im Rahmen der Digitalisierung - Analyse Ihrer aktuellen digitalen Performance, zwischen Wettbewerb und aktueller Best Practices in den führenden Branchen - Gap Analyse Ihres strategischen Zielbildes und der Kundenbedürfnisse - Identifikation relevanter Handlungsfelder und Erarbeitung der wichtigsten Maßnahmen - Entwicklung einer Roadmap zur Steigerung Ihrer digitalen Sichtbarkeit - Operative Umsetzung und Kampagnenmanagement Haben Sie einen digitalen Plan für die Zukunft? Die Dynamik der Märkte verändert sich rasant und verlangt nach neuen, flexiblen Strategien, die darüber hinaus zu Ihrem unternehmenseigenen Markenbild passen sollten. Die Zukunft wartet allerdings nicht und ebenso wenig die Digitalisierung vieler Aspekte unseres Lebens und Arbeitens. Wo sollen Sie aber als Unternehmen die eigene digitale Transformation beginnen? Die Möglichkeiten scheinen nicht nur endlos, sie sind es auch. Um so wichtiger, die richtige Richtung einzuschlagen. Dafür braucht es eine umfassende Digitalstrategie. Von der gründlichen Analyse hin zu einer strategischen Landkarte, die Ihnen die nötige Orientierung bietet. Wir erstellen für Sie eine maßgeschneiderte Strategie. Gerne auch in einem gemeinsamen Workshop. --- rpc supports companies and brands on the path to customer centricity. Only those who think from the customer's perspective will still be an attractive player tomorrow. Therefore, we need to create seamless encounters between people and brands. Digital transformation plays a key role in this. Do you need an effective digital strategy? Do you need support with operational implementation? Do you want more leads, greater digital visibility and better conversion rates? We support you in all aspects of digital marketing. Our thinking is characterized by customer centricity and performance, whereby we always keep an eye on and re-evaluate the profitability of the campaigns. Our services include - Performance marketing - Social media marketing and social selling - Content marketing and strategy - Lead generation and management - Marketing consent strategies - Development of customer-oriented websites How we implement them: - Definition of your strategic goals in the context of digitalization - Analysis of your current digital performance, between competition and current best practices in the leading industries - Gap analysis of your strategic objectives and customer needs - Identification of relevant fields of action and development of the most important measures - Development of a roadmap to increase your digital visibility - Operational implementation and campaign management Do you have a digital plan for the future? The dynamics of the markets are changing rapidly and require new, flexible strategies that should also match your company's own brand image. However, the future will not wait and neither will the digitalization of many aspects of our lives and work. But where should you as a company start your own digital transformation? The possibilities don't just seem endless, they are. This makes it all the more important to head in the right direction. This requires a comprehensive digital strategy. From a thorough analysis to a strategic roadmap that provides you with the necessary orientation. We create a tailor-made strategy for you. If you'd like also in a joint workshop.

25 persone nel loro team

Parla Cinese, Francese, Inglese, Italiano, Spagnolo... Vedere di più

14 progetti in portafoglio

5 collaborazioni avviate su Sortlist

Lavora a distanza in tutto il mondo

Sortlist membro da 2021

Fondato in 2013

2 premi conferiti

4.92/5

(3 recensioni)

Servizi

18 servizi offerti da rpc The Retail Performance Company

Descrizione
Die Dynamik der Märkte verändert sich rasant und verlangt nach neuen, flexiblen Strategien, die darüber hinaus zu Ihrem unternehmenseigenen Markenbild passen sollten. Die Zukunft wartet allerdings nicht und ebenso wenig die Digitalisierung vieler Aspekte unseres Lebens und Arbeitens. Wo sollen Sie aber als Unternehmen die eigene digitale Transformation beginnen? Die Möglichkeiten scheinen nicht nur endlos, sie sind es auch. Um so wichtiger, die richtige Richtung einzuschlagen. Dafür braucht es eine umfassende Digitalstrategie. Von der gründlichen Analyse hin zu einer strategischen Landkarte, die Ihnen die nötige Orientierung bietet.
Wir erstellen für Sie eine maßgeschneiderte Strategie. Gerne auch in einem gemeinsamen Workshop.
Aus Ihrer individuellen Unternehmenshistorie und Ihren Stärken heraus werden Sie im Workshop dazu befähigt, die richtigen Ansätze für den Umgang mit den Herausforderungen der Zukunft zu finden. Vision und Eckpfeiler einer künftigen Strategie werden skizziert, visualisiert, präsentiert, überprüft und in Handlungsnotwendigkeiten übersetzt. Daraus abgeleitet ergeben sich konkrete Handlungsfelder und definierte Maßnahmen um die Transformation voranzubringen. Konkret, praxisnah - auf Sie maßgeschneidert!

Wir unterstützen Sie bei allen Themen rund um das digitale Marketing. Unser Denken ist von Customer Centricity und Performance geprägt, wobei wir die Wirtschaftlichkeit der Kampagnen stets im Auge behalten und neu bewerten.

Unsere Leistungen im Detail:

- Definition Ihrer strategischen Ziele im Rahmen der Digitalisierung
- Analyse Ihrer aktuellen digitalen Performance, zwischen Wettbewerb und aktueller Best Practices in den führenden Branchen
- Gap Analyse Ihres strategischen Zielbildes und der Kundenbedürfnisse
- Identifikation relevanter Handlungsfelder und Erarbeitung der wichtigsten Maßnahmen
- Entwicklung einer Roadmap zur Steigerung Ihrer digitalen Sichtbarkeit
- Operative Umsetzung und Kampagnenmanagement
- Webdesign und Webdevelopement

HABEN SIE EINEN DIGITALEN PLAN FÜR DIE ZUKUNFT?
WIR ERSTELLEN EINE MASSGESCHNEIDERTE STRATEGIE FÜR SIE

We support you in all areas related to digital marketing. Our thinking is driven by customer centricity and performance, while always keeping an eye on and re-evaluating the profitability of campaigns.

Our services in detail:

- Definition of your strategic goals in the context of digitalization
- Analysis of your current digital performance, from competition to current best practices in leading industries
- Gap analysis of your strategic target image and customer needs
- Identification of relevant fields of action and development of the most important measures
- Develop a roadmap to increase your digital visibility

DO YOU HAVE A DIGITAL PLAN FOR THE FUTURE?
WE CREATE A CUSTOMIZED STRATEGY FOR YOU.
Capacità in Strategia digitale (50)
Retail MarketingLead GenerationOnline MarketingRetargetingInbound MarketingRemarketingRetail DesignDigital MarketingCustomer JourneyUser Journey+40
Lavori in Strategia digitale (10)
Review in {{name}} (1)
Monika Kellner
Clienti in Strategia digitale (10)
Aston Martin - Emil Frey Exclusive CarsAutomobilistico | national
WKO ATCommercio al dettaglio | national
TelekomRelecomunicazioni | national
The Green PrincipleAltri |
Imparare di più su Strategia digitale
Descrizione
Mit Social Media Ihre Kunden erreichen: Social Media kann Ihnen helfen, online sichtbar zu werden. Das bedeutet, Sie wissen, in welchen Kanälen sich Ihre Kunden aufhalten und Sie sprechen Ihre Fans und Follower mit relevanten Inhalten proaktiv an. Gemeinsam definieren wir Ihre Social Media Strategie und legen die Ziele fest. Ob Sie Beziehungen zu potenziellen Kunden aufbauen und zu Bestandskunden ausbauen wollen oder sich als Marke positionieren möchten oder Leads generieren – für jedes Ziel gibt es eine gemeinsam festgelegt Roadmap.
Wir sorgen dafür, dass Social Media Ihnen wirklich hilft, online gefunden zu werden, Leads zu generieren oder auf sich aufmerksam zu machen. Wir betreuen Ihre (auch internationalen) Accounts.

On the way to the retail trade, buyers are on the move in social media channels. Companies must develop social media strategies that are customized to corporate goals and needs, as well as actions, behaviors, and guidelines.
All these elements are needed in order to use social media as a successful and meaningful marketing tool.

Deliverables Social Media Strategy
Social media concept for internal and external target groups
The social Media concept includes measures in the following areas (where relevant):
- Content management
- Public relations
- Advertising
- Communication
- Definition and documentation of relevant parameters and systems for measuring the success of marketing activities

The heart of social media is content. Without quality content, social media has little appeal. It’s paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they’re looking for.
This engagement is possible through social media's unique nature of allowing direct communication with your audience and building meaningful one-to-one relationships. But, how will you as a customer leverage social media to develop such quality human connections?

Deliverables Content & Community Management
- Creation of social content assets on defined topics in the specified timing
- Research and selection of the topic, copywriting, images without license fees
- Exclusive package plus community management, i.e. daily communication with the target groups in different markets and channels
- Monthly performance reporting

Storytelling
The common thread runs through the entire content management. We build an emotional story that runs through every post and every story. Credo: "More of what is good".
The clear structure of the posts: First sentence short, enticing, emotional.
Then info. Then CTA.
Maximum four sentences. If we have something to tell, we'll gladly add a longer text block after the first paragraph.
Tonality and tempo: Tighter language, simple sentence structure.

Our posts have 3 objectives for the time being:
COMMITMENTWe want to generate commitment. This is achieved through questions, divisible contents, serious, exciting facts, and infotainment. We analyze every copy carefully: Does it have the potential to generate commitment? If not: do not post.
INFORMATIONWe describe a product. So we provide facts, information, knowledge. At the same time, however, the copy creates an emotional bond with the product. If the middle part of the copy does not provide any information or no emotional anchor: do not post.
LEADSWe want people to come from our mail to the website or landing page. So the CTA at the end of every copy is clear for now. If the community grows, there will be room for other CTAs.
Capacità in Social Media (39)
social media optimizationcommunity buildingshopssocial media workshopsB2B Social mediaUnternehmenskulturWebseitenlead adssocial media redaktionunternehmenswerte+29
Lavori in Social Media (5)
Clienti in Social Media (5)
Mediterana GmbHViaggi & tempo libero | national
Aston Martin - Emil Frey Exclusive CarsAutomobilistico | national
Heydt GroupRisorse Umane | international
The Green PrincipleAltri |
Imparare di più su Social Media
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Strategia di contenuto (1)
Content Marketing
Lavori in Strategia di contenuto (4)
Clienti in Strategia di contenuto (4)
Aston Martin - Emil Frey Exclusive CarsAutomobilistico | national
Heydt GroupRisorse Umane | international
The Green PrincipleAltri |
Mediterana GmbHViaggi & tempo libero | national
Imparare di più su Strategia di contenuto
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in SEO (7)
SEO LinkbuildingKleinunternehmen SEOApp-Store-OptimierungLinkbuildingE-Commerce SEOApp Store OptimisationMultilingual SEO
Lavori in SEO (5)
Clienti in SEO (5)
Mediterana GmbHViaggi & tempo libero | national
Aston Martin - Emil Frey Exclusive CarsAutomobilistico | national
Heydt GroupRisorse Umane | international
Quanos GmbHSoftware & servizi informatici | international
Imparare di più su SEO
Descrizione
We define a data centric strategy and guide customers to identify, evaluate and prioritize the most promising use case ideas creating business value.

Capabilities:
We assess the current situation and requirements of our clients, including how they are using a data-driven strategy, and conduct benchmarking analysis for an outside-in perspective. We then develop a data strategy focusing on the following dimensions: purpose, organization, data and analytics, technology, and people.
Our ideation workshops generate analytical use case ideas by creating a 'creative space' for our experts to openly discuss and share ideas.

We prioritize use cases based on a technical feasibility check, a market and business impact analysis. We generate a concept ready for implementation that reflects relevant dimensions such as target customers, business value, infrastructure, data security, inputs, and outputs.

We implement the data strategy within the organization, deriving a clear roadmap and action plan optimizing the strategic approach based on stakeholder feedback and ongoing tracking of relevant KPIs such as turnover, profit, customer satisfaction, cross-selling and upselling rates, and more. Finally, we provide technical handover to the product development team, leading to MVP solution implementation support.
Capacità in Consulenza dati (2)
Data DiscoveryData Migration
Lavori in Consulenza dati (2)
Clienti in Consulenza dati (2)
InsuranceAssicurazione | national
RetailCommercio al dettaglio | national
Imparare di più su Consulenza dati
Descrizione
Rethink
Current processes

Improve
By using cutting-edge technologies

Accelerate Business decisions

Capabilities
We use design thinking approaches to generate and scout ideas, and create a Trend Radar to prioritize the most disruptive technologies like Metaverse and NFT Use Cases.
We employ Incremental Innovation to make consistent improvements to existing products or services, and leverage Disruptive Innovation to accelerate and optimize business processes.
Our expertise allows us to create innovative strategic concepts that drive results.
Capacità in Innovazione (7)
Innovation ManagementGraph VisualizationProprietary AlgorithmBusiness IntelligenceInnovation ConsultingPredictive AnalyticsLeadership Training
Lavoro in {{name}} (1)
Cliente in {{name}} (1)
TelekomRelecomunicazioni | national
Imparare di più su Innovazione
Descrizione
From the vision of the future to realisation:
While many companies are still waiting or discussing the use of AI, you can turn AI into your competitive advantage. With us, you can start implementation on day 1. The key to this is our starter kit.

What comes after the digital transformation? The AI transformation becomes a competitive advantage: more productivity, more efficiency, creativity and innovation - for you, your team and your products.

What can our path together look like?
- Initial meeting/getting to know each other and identification of challenges and goals
- Joint workshop to identify fields of action and your (AI) vision
- Initial insights into AI tools, their application, impact and opportunities
- Analysis and joint definition of implementation steps, goals, milestones, results and stakeholders
- Creation of a roadmap for the introduction of AI, taking into account organisational structures, processes, employee involvement and enablement
- Definition of relevant and measurable KPIs
- Development and implementation of a suitable change architecture and support, including a communication plan
- Enablement and training plan
- Step-by-step implementation and review as well as finalisation and anchoring
Capacità in Intelligenza Artificiale (4)
AI AlgorithmMachine LearningAI ExpertiseAI Strategy
Imparare di più su Intelligenza Artificiale
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in Pubblicità online (9)
Amazon WerbungBrandingDesignProgrammatic AdvertisingAmazon Marketingsozialen MedienOnline-ShopSocial-Media-ManagementROI Optimierung
Lavori in Pubblicità online (3)
Clienti in Pubblicità online (3)
Mediterana GmbHViaggi & tempo libero | national
Aston Martin - Emil Frey Exclusive CarsAutomobilistico | national
Heydt GroupRisorse Umane | international
Imparare di più su Pubblicità online
Descrizione
Nessuna descrizione fornita per questo servizio.
Capacità in E-Mail Marketing (3)
E-Mail-VorlagendesignNewsletterSMS-Marketing
Lavori in E-Mail Marketing (2)
Clienti in E-Mail Marketing (2)
Heydt GroupRisorse Umane | international
Mediterana GmbHViaggi & tempo libero | national
Imparare di più su E-Mail Marketing
Descrizione
Create meaningful and performing brands
Using the rpc branding approach we collaborate with companies to develop a holistic brand strategy which helps to specifically address target groups and to charge the brand with decisive parameters like an unique Brand Identity, Brand Architecture and Brand Voice .

Use Case
Companies seeking to benefit from a scalable customer-centric branding program by focusing on value driven results and both competence by branding experts and high involvement of internal and external stakeholders.

Benefits
Strong and sustainable value proposition
Brand clarity and consistency
Strategic realisation guidance through customised action plan

Capabilities
Interdependencies roadmap reflecting the logical sequence of implementation
Lean approach for implementing strategic objectives value and impact driven
Way of working mindset change by using motivating and collaborative approaches
Capacità in Branding & Posizionamento (29)
EinzelhandelsdesignTarget Group DefinitionMarkenstrategieCorporate Identity DesignPR Marketingeine Marke360 MarketingMarkenimageMarketing-Mixb2c Marketing+19
Lavori in Branding & Posizionamento (8)
Clienti in Branding & Posizionamento (8)
ManufacturerBeni e servizi industriali | international
Quanos GmbHSoftware & servizi informatici | international
AesculapProdotti farmaceutici & biotecnologie | international
TelekomRelecomunicazioni | national
Imparare di più su Branding & Posizionamento

Squadra

25 membri del team di rpc The Retail Performance Company

rpc The Retail Performance Company cover

StoriaSince 2013 rpc –the retail performance company accompanies companies and brands along the entire path to a customer-oriented transformation: from strategy, customer experience design, training, coaching, talent management, and qualification to data analytics and digital marketing.

Premi

rpc The Retail Performance Company è stato premiato 2 volte

Beste Unternehmensberater 20232023-3-1

Google Partner2021-1-1

Recensioni

3 recensioni per rpc The Retail Performance Company

4.92/5

(3 recensioni)

Steffen SchatzCOO da Schatz GmbH & Co. KG

4.75/5

Budget

Qualità

Programmazione

Collaborazione

Qual era l'obiettivo dietro la collaborazione?The agendy helped us to update our website and increase the user experience, as well as the visibility. In addition an online shop was developed and the performance marketing was set up.

Cosa ti è piaciuto di più durante la tua collaborazione?Flexibility, expertise, extra commitment (agency is a 3h drive away from our office, however they still come over for workshops)

Steffen Schatz raccomanda questa agenzia

SettoreCommercio al dettaglio

Team11 - 50

Monika KellnerExecutive Assistant/Marketing da Autohaus Graser GmbH

5/5

Budget

Qualità

Programmazione

Collaborazione

Qual era l'obiettivo dietro la collaborazione?The agency helped us to find a ready sale by increasing and improving our online marketing and website range

Cosa ti è piaciuto di più durante la tua collaborazione?Professional support and quick solutions to any queries occurred

Ci sono aree di miglioramento?No

Monika Kellner raccomanda questa agenzia

ServizioStrategia digitale

Anna-Lena BockHead of Marketing da BMW Niederlassung Hamburg

5/5

Budget

Qualità

Programmazione

Collaborazione

Qual era l'obiettivo dietro la collaborazione?The agency helped to gain a more focused objectives regarding our online topics

Cosa ti è piaciuto di più durante la tua collaborazione?As a team, we enjoyed the engangement and the personal conviction, with wich Petra supported us.

Anna-Lena Bock raccomanda questa agenzia

SettoreAutomobilistico

Team201 - 500

Lavorato con rpc The Retail Performance Company?

Condividi la tua esperienza con noi.

Posta una recensione

Contatto

Dati di contatto di rpc The Retail Performance Company

Dettagli

https://www.rpc-partners.com/germany_de/data-analytics/digital-strategy-and-marketing.html

Sede centralePelkovenstraße 145, 80992 München, Germany