TONG Global
Un'agenzia interculturale che colma il divario tra marchi e persone in Cina e fuori dalla Cina.
TONG Global è un'agenzia specializzata in marketing biculturale per la Cina, con uffici a Londra e Shanghai, che aiuta i marchi di lusso, immobiliari e di consumo a connettersi con i consumatori cinesi in tutto il mondo. Il carattere cinese TONG significa connettere, informare, comunicare, capire e chiarire. Attraverso un'intelligenza dei consumatori pluripremiata, servizi strategici e creativi e l'accesso alla nostra piattaforma proprietaria di social commerce, posizioniamo i marchi presso la nuova generazione di consumatori e opinion leader della Cina. I nostri partner di marca includono Tiffany, Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch e Heathrow Airport. ✍🏻 Iscriviti alla newsletter di TONG Global per vedere la Cina attraverso la lente di TONG: https://mailchi.mp/tongdigital/tong-global-newsletter-sign-up 26 persone nel loro team
Parla Inglese, Cinese
10 progetti in portafoglioLavora a distanza in tutto il mondo
Sortlist membro da 2026
Fondato in 2014
1 premio conferito5/5
Servizi
22 servizi offerti da TONG Global
Descrizione TONG Global delivers a comprehensive suite of social media marketing services to help brands reach and engage Chinese consumers both in China and globally. Across its various industry credentials and service packages, the core social media deliverables include owned channel launch and management, bespoke content and asset creation, option to work with KOLs and influencer campaigns, paid media, digital community management, closed-loop integration, mini-program advisory, and more. Social media service costs depend on clients' budget, campaign goals, and social media channels included (Rednote or Xiaohongshu, WeChat, Douyin, Weibo, and more).Capacità in Social Media (18) social marketingPerformance marketingSocial media di ascoltogestione dei social mediasocial media marketingOttimizzazione dei mezzi di comunicazione socialeMarketing di lussoPubblicità sui social mediaConsulenza sui social mediaB2C+8Lavori in Social Media (9) Clienti in Social Media (4) 1 HotelsViaggi & tempo libero | internationalUniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | international
Imparare di più su Social MediaDescrizione Within TONG Global’s cross-cultural consultancy arm, Digital Strategy Development serves as the foundation for all digital marketing and activation activity. It translates consumer and market insights into actionable frameworks to ensure brands navigate China's unique digital ecosystem successfully. Digital strategy service costs depend on your budget and campaign goals.Capacità in Strategia digitale (20) SEOCreazione di contenutiscrittura del testoMarketing dei contenutiCreazione di contenuti SEOPerformance marketingAudit SEOMarketing etnicoCampagna digitaleMarketing digitale+10Lavori in Strategia digitale (8) Rassegna in Strategia digitale (1) Rosie HillClienti in Strategia digitale (4) 1 HotelsViaggi & tempo libero | internationalUniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | international
Imparare di più su Strategia digitaleDescrizione TONG helps brands with branding and positioning in China - localising global identities while strictly preserving a brand’s premium positioning, exclusivity, and core message. Localisation is not a simple translation, but a curated brand experience tailored to the nuances of the Chinese consumer market. From an audit of the existing brand status and audience segmentation and insights to positioning, identity development and strategic marketing roadmaps, the service cost will depend on client budget and campaign goals.Capacità in Branding & Posizionamento (13) Branding e posizionamentoGestione del marchioPosizionamentoMarchio internazionaleCorporate brandingPubblicità di lussoMarketing di lussobrandingStrategia del marchioMarketing di marca+3Lavori in Branding & Posizionamento (6) Clienti in Branding & Posizionamento (4) 1 HotelsViaggi & tempo libero | internationalUniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | international
Imparare di più su Branding & PosizionamentoDescrizione TONG Global designs and executes high-profile public relations events and activations. The agency's headline PR event for China Open two years in a row, in 2025 and 2026, staged at Wimbledon, serves as an example of TONG's events work: https://tong.global/case-study/china-open-event-management-production-at-wimbledon/Capacità in Evento (16) Gestione dei social mediaTraduzione cineseGestione di eventiEvento pubblicitariosocial marketingStrategia di social mediaMarketing di lussoConcettualizzazione dell'eventopianificazione di eventi aziendaliOrganizzazione di eventi+6Lavori in Evento (2) Clienti in Evento (2) 1 HotelsViaggi & tempo libero | internationalChina OpenSports | international
Imparare di più su EventoDescrizione TONG Global offers services in Influencer Marketing, covering both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). With over a decade of industry relationships and a highly curated cross-border network, the agency builds credibility, drives cultural resonance, and generates authentic social proof for brands navigating the Chinese consumer landscape both inside China and globally. TONG's influencer campaigns operate end-to-end. The specialist China marketing agency handles influencer hiring based on data and profile auditing, bespoke creative strategy and briefing, content curation and localisation, paid amplification, all while prioritising reputation and brand alignment with the client. China marketing case studies involving Influencer marketing include Unilever, Taylors of Harrogate, Heathrow Airport, and more. You can find all TONG case studies here: https://tong.global/case-study/Capacità in Influencer Marketing (28) Gestione dei social mediaTraduzione cineseMarketing internazionalesocial marketingInfluencer marketing B2BSocial sellingInfluencer marketingStrategia dei contenuti socialiPersonalizzazione dei social mediaStrategia di social media+18Lavori in Influencer Marketing (8) Clienti in Influencer Marketing (4) UniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | internationalMCQAbbigliamento e accessori
Imparare di più su Influencer MarketingDescrizione TONG offers a highly integrated content strategy service. With an expert bi-cultural, multilingual team, strategy is always highly localised, data-informed, creative, and adapted to target audiences and platform targeting. TONG translates a brand’s global DNA into structured localised content specifically for the China market (or from China to international markets), with pillars that resonate with target consumers. From a full multi-channel strategy across Chinese social media channels to creative and execution, pricing will vary depending on the project's scope, target platforms, and client budget.Capacità in Strategia di contenuto (15) Strategia digitaleContenuti di marcaContent curationStrategia di marketingStrategia mediaticaStrategia dei contenuti socialiStrategia di social mediaStrategiaStrategia del marchiocontenuti dei social media+5Lavori in Strategia di contenuto (7) Clienti in Strategia di contenuto (4) UniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | internationalMCQAbbigliamento e accessori
Imparare di più su Strategia di contenutoDescrizione TONG Global delivers a comprehensive suite of specialist China marketing and strategy services designed to help brands engage Chinese consumers both in China and globally. These services are structured across three core commercial pillars: - China Readiness & Visibility - this foundational pillar focuses on market intelligence, research, and planning to ensure brands understand their positioning and target consumer behaviour before entering the market. From brand audit and competitor review in the Chinese market to strategy development and audience insights. - Audience Building & Digital Activation - presenting brands in a faithful but localised way to establish strong digital presence, build trust, and drive consumer consideration. From social media management and growth (including on RedNote or Xiaohongshu, WeChat, Douyin, Weibo, and more) and influencer marketing to paid media, digital advertising, and PR. - Growth & Traffic Acceleration - implementing commercial, performance-driven marketing tactics designed to turn digital presence into conversions and sales. From a social commerce and e-commerce store setup and bespoke event management to community building and sales support.Capacità in Marketing (23) Marketing direttoMarketingsocial marketingPerformance marketingMarketing etnicoPubblicità di lussoMarketing di lussoComunicazione di marketingConsulenza di marketingServizi di marketing+13Lavori in Marketing (8) Clienti in Marketing (4) 1 HotelsViaggi & tempo libero | internationalUniqloAbbigliamento e accessori | internationalPixiBellezza | internationalMoooiCommercio al dettaglio | international
Imparare di più su MarketingDescrizione Nessuna descrizione fornita per questo servizio.
Lavoro in Growth marketing (1) Cliente in Growth marketing (1) CliniqueBellezza
Imparare di più su Growth marketingDescrizione Nessuna descrizione fornita per questo servizio.
Lavori in Ricerca di mercato (6) Clienti in Ricerca di mercato (4) 1 HotelsViaggi & tempo libero | internationalUniqloAbbigliamento e accessori | internationalPixiBellezza | internationalChina OpenSports | international
Imparare di più su Ricerca di mercatoDescrizione Nessuna descrizione fornita per questo servizio.
Lavori in Graphic Design (5) Clienti in Graphic Design (4) 1 HotelsViaggi & tempo libero | internationalPixiBellezza | internationalChina OpenSports | internationalMoooiCommercio al dettaglio | international
Imparare di più su Graphic Design
Squadra
26 membri del team di TONG Global
StoriaOur bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition.
Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy.
Premi
TONG Global è stato assegnato 1 volta
The Drum Award 20262026-05-01Marketing APAC 2026
Recensioni
1 recensioni per TONG Global
5/5
(1 recensioni)
RH
Rosie HillMarketing Director da Luna
ServizioStrategia digitale
SettoreImmobiliare
Team11 - 50
Qual era l'obiettivo dietro la collaborazione?Our objective was to strengthen Luna’s presence in the Chinese student market and make sure we were reaching prospective residents in the right places, with the right messaging. We wanted a partner who not only understood platforms such as WeChat and RedNote and the nuances of the market, but could also understand Luna as a brand and advise us on how best to position and present it to a Chinese audience.
Cosa ti è piaciuto di più durante la tua collaborazione?The TONG team have been brilliant to work with: knowledgeable, responsive and genuinely collaborative. They took the time to really understand Luna, they were then able to combine that understanding with their knowledge of the Chinese student market to guide us on how Luna should be presented in a way that would genuinely resonate. It never felt like simply translating our existing marketing; they helped us adapt the way we communicate while still making sure it felt unmistakably Luna.
Ci sono aree di miglioramento?Continuing to build on the reporting and insight around what is driving the strongest results would make an already really positive collaboration even more valuable.
Rosie Hill raccomanda questa agenzia
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Contatto
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Dettagli
- Sede centrale170 Kennington Lane, London, UK