AND THE NEW

Londra, Regno Unito

L'agenzia digitale creativa di riferimento per sport, intrattenimento e gaming.

QUESTO È MARKETING STRATEGICO SOCIAL-FIRST. AND THE NEW è un'agenzia di marketing strategico social-first pluripremiata, definita dalla nostra ossessione di ispirare e coinvolgere il pubblico attraverso le loro passioni nello sport, nell'intrattenimento, nel gaming e nelle attività culturali più ampie. Siamo stati creati per il mondo connesso culturalmente e sfruttiamo il potere dei social media e dei contenuti per costruire fan base fedeli, coinvolgere community e aumentare le opportunità commerciali per le attività dei nostri clienti. Tutto ciò che facciamo per i nostri clienti è guidato dalle intuizioni che traiamo, dallo sviluppo di verità umane e da piani di produzione creativa chiari per dare vita alle nostre strategie. In breve, aiutiamo i brand a costruire rilevanza e a guidare la crescita creando strategie che ispirano all'azione.

18 persone nel loro team

Parla Inglese

13 progetti in portafoglio

Sortlist membro da 2023

Fondato in 2021

6 premi conferiti

Nessuna revisione ancoraSii il primo a scriverne uno

Servizi

12 servizi offerti da AND THE NEW

Descrizione
As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Capacità in Social Media (16)
Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media ContestSocial Media Training+6
Lavori in Social Media (6)
Clienti in Social Media (4)
Realm ArchitectVideogiochi | international
Mercedes F1Sports | international
Marriott BonvoyViaggi & tempo libero | international
HEETVideogiochi | international
Imparare di più su Social Media
Descrizione
As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients. To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity. From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions. From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts. We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Capacità in Strategia di contenuto (2)
Social Content StrategyTarget Audience Definition
Lavori in Strategia di contenuto (10)
Clienti in Strategia di contenuto (4)
The Winners CircleVideogiochi | international
SAPSoftware & servizi informatici | international
Realm ArchitectVideogiochi | international
Mercedes F1Sports | international
Imparare di più su Strategia di contenuto
Descrizione
As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions. As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few. We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.
Capacità in Produzione Video (7)
Video MarketingVideo EditingVideo ShootingFilmmakingAudiovisual ProductionDrone ShootingStoryboard Writing
Lavori in Produzione Video (8)
Clienti in Produzione Video (4)
Guesthouse HotelsViaggi & tempo libero | national
SAPSoftware & servizi informatici | international
Realm ArchitectVideogiochi | international
Mercedes F1Sports | international
Imparare di più su Produzione Video
Descrizione
As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social. We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients. Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand. Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.
Capacità in Influencer Marketing (19)
InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+9
Lavoro in Influencer Marketing (1)
Cliente in Influencer Marketing (1)
Kickoff By ZujuVideogiochi | international
Imparare di più su Influencer Marketing
Descrizione
As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.
Capacità in Growth marketing (5)
Growth HackingCustomer AcquisitionGrowth MarketingSocial Media GrowthGrowth Audit
Lavori in Growth marketing (3)
Clienti in Growth marketing (3)
Realm ArchitectVideogiochi | international
Coral EyewearAbbigliamento e accessori | international
ROWBOTSSports | regional
Imparare di più su Growth marketing
Descrizione
As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty. We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities. We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Capacità in Community Management (11)
Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation+1
Lavori in Community Management (3)
Clienti in Community Management (3)
Mercedes F1Sports | international
HEETVideogiochi | international
QUELLVideogiochi | international
Imparare di più su Community Management
Descrizione
As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Capacità in Pubblicità (5)
Social AdvertisingAdvertising ProductionSports AdvertisingDigital Media AdvertisingGraphic Design Advertising
Lavoro in Pubblicità (1)
Cliente in Pubblicità (1)
British Basketball LeagueSports | national
Imparare di più su Pubblicità
Descrizione
As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries. We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.
Capacità in Marketing (12)
Marketing StrategyMobile MarketingB2B MarketingApp MarketingMarketing ConsultingViral MarketingMarketing AnalyticsInternational MarketingSports MarketingMarketing Services+2
Lavori in Marketing (3)
Clienti in Marketing (3)
The Winners CircleVideogiochi | international
Realm ArchitectVideogiochi | international
British Basketball LeagueSports | national
Imparare di più su Marketing
Descrizione
As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development. We've built brands from the ground up from mobile games through to consumer products.
Capacità in Branding & Posizionamento (30)
BrandingVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentOnline BrandingDigital BrandingSocial Media BrandingBrand ManagementBrand Naming+20
Lavori in Branding & Posizionamento (2)
Clienti in Branding & Posizionamento (2)
The Winners CircleVideogiochi | international
British Basketball LeagueSports | national
Imparare di più su Branding & Posizionamento
Descrizione
As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.
Capacità in Graphic Design (24)
Creative ConceptIllustrationPrint DesignLogo DesignVisual DesignConcept DevelopmentTypographyCreative DesignImage EditingMerchandising+14
Lavori in Graphic Design (4)
Clienti in Graphic Design (4)
The Winners CircleVideogiochi | international
Mercedes F1Sports | international
FIASports | international
British Basketball LeagueSports | national
Imparare di più su Graphic Design

Squadra

18 membri del team di AND THE NEW

StoriaAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.

Premi

AND THE NEW è stato premiato 6 volte

Football Business Awards2022-12-01Best Global Brand Activation In Football (Shortlist)

The Race Media Awards2025-01-01Creative Content Of The Year (Shortlist)

Hermes Creative Awards2023-07-01Best Marketing/Promotional Campaign

Viddy Awards2023-10-01Best Non-Broadcast Commercial Video

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Contatto

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Dettagli

Sede centraleAND THE NEW, Vestry Street, London, UK