DigitasLBi Italy

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DigitasLBi Italy


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DigitasLBi Italy


About DigitasLBi Italy

We make brands matter to people.

We are a global marketing and  technology agency that transforms businesses for the digital age. We exist to help brands embrace the creative and technological changes revolutionising all aspects of their business.

Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.

To do this requires a unique culture capable of supporting diverse talent. We call our collaborative way of working blending, and it’s central to everything we do – allowing us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.

Whether in a single room or across our 40 offices worldwide, blending lets us cast the right people for the challenge. The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.

This approach embraces the creative tension between left brain and right brain. We believe that when you combine data and storytelling you get more powerful results.

DigitasLBi is a key element of Publicis.Sapient, the first purpose built platform designed to help clients address the digital transformation needs created by accelerating technology advances, the changing competitive landscape and the rise of the empowered consumer.

Publicis.Sapient was forged to address this challenge by fusing 2 paths to problem solving – Digital Solutions & Business/Technology Consulting.  The platform is unique in combining the leading digital pioneers and thinkers of the past 20 years from Razorfish, SapientNitro,& DigitasLBi with the experienced business analysts, proven technology developers and deep industry experts of Sapient Consulting.

What we do


For us, insight means never relying on assumptions or generalisations. It means understanding how people really interact with content, across the full spectrum of media channels. We use these unique insights to inform our ideas, personalise our messages and reach people at the right  moment, in the way that feels most natural. This is when real magic happens.


We believe in blending strategy, creativity, media and technology. Our experts work closely together to solve our clients’ business problems in compelling, innovative ways. We develop big and small ideas that bring brands alive whether they exist as services, stories or campaigns. 


Our holistic view of the relationship between owned, earned and paid media means we can create connections that count at every stage of the customer journey. We’re experts at designing for all kinds of digital platforms, harnessing the power of digital media to engage people in unexpected ways – and increase conversations about our clients’ brands                                             


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Works (7) by DigitasLBi Italy

Affinity petcare website by DigitasLBi Italy
Affinity petcare websiteMarch 2016
Acer social media campaign #feelcloser by DigitasLBi Italy
Acer social media campaign #feelcloserMarch 2016
Moto Guzzi Garage by DigitasLBi Italy
Moto Guzzi GarageMarch 2016
Vespa global community by DigitasLBi Italy
Vespa global communityMarch 2016
Piaggio retail chain digital global presence by DigitasLBi Italy
Piaggio retail chain digital global presenceMarch 2016
Lavazza.com international web site by DigitasLBi Italy
Lavazza.com international web siteMarch 2016
Italo Treno - "La promo decidila tu" campaign by DigitasLBi Italy
Italo Treno - "La promo decidila tu" campaignMarch 2016
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Services (2) offered by DigitasLBi Italy

Social Media

€25000 – €50000

Since sharing is caring, we’ve embedded social expertise within every department. We’ve found that having social at the heart of everything we do results in work that’s far more shareable.

Website Creation

€50000 – €1000000

Huge audiences, high stakes. Crafting cutting-edge web portals from scratch is our speciality – and we do it for some of the Italian biggest brands like Lavazza, Moto Guzzi, Vespa.

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