Superellipse

Mechelen, Belgio

Agenzia belga di design e innovazione pluripremiata per prodotti, marchi, esperienze e strategia

Superellipse è un'agenzia belga di design e innovazione con studi a Mechelen e Anversa. L'agenzia è nata dalla fusione di due affermati studi di design belgi: Achilles Design e Studio Dott. Aiutiamo aziende, governi e organizzazioni ad affrontare sfide complesse attraverso una combinazione unica di strategia, design e ingegneria. I nostri team lavorano in tre aree: Strategy Hub, Product Lab e Experience Studio. Questa struttura ci consente di muoverci agilmente tra questioni strategiche ed esecuzione pratica, dalla strategia di innovazione e dal service design allo sviluppo del prodotto, dal brand e interior design alle esperienze digitali. Ciò che ci distingue è il mix di discipline sotto lo stesso tetto. Designer di brand, designer industriali, ingegneri, designer UX, designer spaziali e specialisti di realtà mista lavorano insieme sugli stessi progetti. Questa collaborazione interdisciplinare produce costantemente soluzioni più integrate, più ponderate e più pronte per il mondo reale. Lavoriamo in diversi settori: sanità, mobilità, alimentare e retail, industria, servizi pubblici, intrattenimento e altro ancora.

49 persone nel loro team

Parla Olandese, Inglese, Francese

11 progetti in portafoglio

Lavora a distanza in tutto il mondo

Sortlist membro da 2026

Fondato in 1994

28 premi conferiti

5/5

(3 recensioni)

Servizi

9 servizi offerti da Superellipse

Descrizione
Designing a product is one thing. Making sure it can actually be manufactured, certified, and sold is another. We do both. We start where it matters: with the people who will use the product. User research, observations, and testing are built into our process from the beginning, not added at the end. That understanding shapes every design decision we make. Our product designers and engineers then work together from day one. Form, function, and feasibility are considered at the same time, not in sequence. It saves time, reduces costly late-stage changes, and results in products that are both well-designed and ready to produce. We have an in-house prototyping lab, which means we can build and test physical concepts quickly, without waiting on external partners. For medical devices and health-related products, we work according to ISO 13485 standards. We work across sectors: mobility, medtech, consumer products, industrial equipment, and more.
Capacità in Product Management (13)
Design industrialeDesign del prodottoLancio di prodottoBranding del prodottoProgettazione di prototipiSviluppo del webshopProgettazione hardwareprototipazioneSviluppo del prodottoIngegneria elettrica+3
Lavori in Product Management (5)
Recensioni in Product Management (3)
Lionel Geernaert
Lore Van Soom
Jan Adriaens
Clienti in Product Management (4)
ArealElettronica di consumo | international
Colruyt GroupCommercio al dettaglio | national
Revor GroupProdotti per la casa | international
KambukkaProdotti per la casa | international
Imparare di più su Product Management
Descrizione
Good UX design is not just about screens. It's about how people interact with a product, whether that's an app, a machine interface, or a physical device with buttons. We bring together our digital design team and industrial designers to tackle that full picture. That combination matters most when the experience crosses boundaries: a medical device with a touchscreen, a connected product with a companion app, or an industrial machine that needs to be operated by people who are not engineers. By designing the physical and digital interaction together from the start, we avoid the friction that comes from treating them as separate problems. The result is interfaces that feel intuitive, regardless of the context they live in.
Capacità in Ergonomia (UX/UI) (19)
Design thinkingOttimizzazione UXDesign dell'UI dell'app mobileEsperimenti utenteDashboard designergonomia UX uiProgettazione hardwareDesign interattivoUser interface designui ux+9
Lavori in Ergonomia (UX/UI) (3)
Clienti in Ergonomia (UX/UI) (2)
Colruyt GroupCommercio al dettaglio | national
Sport VlaanderenSports | national
Imparare di più su Ergonomia (UX/UI)
Descrizione
Packaging is the first physical moment between your product and your customer. We design packaging that works on both levels: it looks right on the shelf, and it holds up in the real world. What makes our approach different is the combination of brand designers and industrial designers working together from the start. That means the visual identity and the structural design reinforce each other, instead of being bolted together at the end. We also help companies rethink their packaging for sustainability. Whether you're switching materials, reducing waste, or working toward new regulations, we translate those constraints into packaging that still feels considered and on-brand.
Capacità in Packaging (12)
Confezione graficaPosizionamento del marchioconfezione graficaImballaggio farmaceuticoImballaggio alimentareImballaggio non alimentareImballaggio creativoImballaggio personalizzatoImballaggio del prodottoImballaggio delle bevande+2
Lavori in Packaging (3)
Clienti in Packaging (3)
LathouwersProdotti alimentari | international
Lez EnviesProdotti alimentari | national
VadigranAnimali domestici | international
Imparare di più su Packaging
Descrizione
The Superellipse brand design team consists of 8 senior designers with deep experience in strategic design. We help companies and organizations create or sharpen their identity: from positioning and brand story to visual design and application across all touchpoints. From launching new brands from scratch to solving complex challenges for established market players. The seniority and experience of our team means we're often approached by brands that have been in the market for a while and need design solutions for more intricate challenges: navigating multiple markets, channels, and product lines.
Capacità in Branding & Posizionamento (30)
Brand designIdentità di marcaGestione del marchioMarchio di denominazioneCorporate identityProgettazione corporate identityDigital brandingRebrandingCorporate brandingBranding del prodotto+20
Lavori in Branding & Posizionamento (3)
Clienti in Branding & Posizionamento (3)
Revor GroupProdotti per la casa | international
KambukkaProdotti per la casa | international
Sport VlaanderenSports | national
Imparare di più su Branding & Posizionamento
Descrizione
A space is never just a space. It's where your brand becomes tangible, where services are delivered, and where people form their first impression of your organization. We design interiors that work on both levels: they look and feel right, and they function the way people actually use them. Our spatial designers and service designers work together from the start, which means the layout, the interior design, the branding, and the flow of the experience are developed as one. That combination is especially valuable for environments where the service and the space are inseparable: a hospital reception, a government service desk, a retail floor, a corporate office. We map how people move through a space, where friction occurs, and how the environment can support rather than hinder the experience. Wayfinding and signage are part of that same thinking, not an afterthought. We also make sure the space reflects the brand. Materials, colours, typography, and graphic elements are chosen to create a coherent environment that communicates who you are before anyone says a word.
Capacità in Graphic Design (3)
Design d'interniDesign al dettaglioDesign del luogo di lavoro
Lavori in Graphic Design (3)
Clienti in Graphic Design (3)
LathouwersProdotti alimentari | international
Lez EnviesProdotti alimentari | national
VadigranAnimali domestici | international
Imparare di più su Graphic Design
Descrizione
Mixed reality is no longer a novelty. It's becoming a practical tool for training, product development, sales, and service delivery, across every sector. Our mixed reality team works closely with our digital designers, industrial designers, and service designers. That means MR is never a standalone add-on, but an integrated part of a broader product or experience. Whether it's an AR layer on a physical product, a VR training environment for complex procedures, or a digital twin that mirrors a real-world system in real time. Digital twins in particular are becoming increasingly relevant: for industrial equipment, healthcare environments, retail spaces, and more. We help organizations build and use them, not just as visualization tools, but as living models that support decision-making, maintenance, and innovation.
Capacità in 3D (10)
Esperienza immersiveDesign industrialeSviluppo della realtà aumentataSviluppo di realtà mistaSviluppo di realtà virtualeRealtà aumentata (AR)Realtà virtualesviluppo esperienza arSviluppo VRVisite Virtuali 3D
Lavori in 3D (3)
Clienti in 3D (3)
ArealElettronica di consumo | international
Revor GroupProdotti per la casa | international
VadigranAnimali domestici | international
Imparare di più su 3D
Descrizione
Our process combines strategic thinking with hands-on design. We run co-creation sessions with your team and stakeholders, translate insights into concepts, and build prototypes that you can test before you commit. No long trajectories that end in a slide deck. Just clear steps toward something tangible. We work across sectors, which means we bring in perspectives that stay inside most industry silos. That cross-sector experience consistently surfaces solutions that wouldn't have come from within.
Capacità in Innovazione (9)
Consulenze di innovazioneInnovazione del designInnovazione dirompenteInnovazione globalegestione dell'innovazioneInnovazione internazionaleConsulenza aziendaleSistema di progettazioneRicerca di mercato
Lavori in Innovazione (6)
Clienti in Innovazione (4)
ArealElettronica di consumo | international
Colruyt GroupCommercio al dettaglio | national
Revor GroupProdotti per la casa | international
KambukkaProdotti per la casa | international
Imparare di più su Innovazione
Descrizione
We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, SaaS, digital service platforms, ... From strategic product definition to pixel-perfect UX/UI we've got you covered. We design the full stack of your digital experience: information architecture, UX flows, visual design, and micro-interactions, all working together toward an interface that is intuitive, accessible, and on-brand. Responsive across devices, consistent across touchpoints, and validated with real users through clickable prototypes and usability testing before anything goes to development.
Capacità in Strategia digitale (12)
Progettazione digitaleProgettazione di app mobiliDesign dell'UI dell'app mobileDashboard designergonomia UX uiUser interface designui uxuser interface designEsperti UXPersonalizzazione UX+2
Lavori in Strategia digitale (4)
Clienti in Strategia digitale (4)
Colruyt GroupCommercio al dettaglio | national
Soluz.ioSettore bancario & finanziario | international
KinderopvangzoekerEducazione | national
Sport VlaanderenSports | national
Imparare di più su Strategia digitale
Descrizione
Your new name and tagline, a compelling visual identity, the right tone of voice. From strategy to activation, every aspect of your brand working together. Together we deep dive into your brand personality, work ourselves through the process of naming and find the best suitable tagline. With the right tools we then create a compelling brand story.
Capacità in Identità Grafica (5)
DenominazioneIdentità di marcaLogoProgettazione brand identityIdentity design
Lavori in Identità Grafica (3)
Clienti in Identità Grafica (3)
LathouwersProdotti alimentari | international
Lez EnviesProdotti alimentari | national
VadigranAnimali domestici | international
Imparare di più su Identità Grafica

Squadra

49 membri del team di Superellipse

StoriaSuperellipse was born from the merger of Achilles Design and Studio Dott. Two established Belgian design studios that joined forces to tackle bigger challenges. With a history of over 30 years, more than 50 design awards and 300 patents, the work speaks for itself.

Premi

Superellipse è stato premiato 28 volte

Henry van de Velde Award2026-01-01Environment

Henry van de Velde Award2026-01-01Business innovation

Red Dot Award2025-01-01Garden Appliances and Garden Equipment

Henry van de Velde Award2025-01-01Consumer

Recensioni

3 recensioni per Superellipse

5/5

(3 recensioni)

Lore Van SoomFounder da /

5/5

Ik ben zeer tevreden over de samenwerking die heel open, helder en gemoedelijk verloopt.

ServizioProduct Management

SettoreGiocattoli

Team1 - 10

Jan AdriaensOwner da Schuilenburg NV

5/5

Very good partner with a structured approach to realize all crazy ideas.

ServizioProduct Management

SettoreBevande

Team1 - 10

Lionel GeernaertProduct Manager Radiation Oncology da Orfit Industries

5/5

Dedicated, professional and experienced team. Quick to get insight in the situation and be able to understand the matter at hand, and think about solutions. I like the Miro shared board to follow up on progress. A very positive experience.

ServizioProduct Management

SettoreOspedali & Sanità

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Contatto

Dati di contatto di Superellipse

Dettagli

Sede centraleSuperellipse - Innovation Agency, Borchtstraat, Mechelen, Belgium
Superellipse - Innovation Agency, Boomgaardstraat, Antwerp, Belgium
Lab of Tomorrow, Hoek, Boom, Belgium
Thor Park Hoofdgebouw, Thor Park, Genk, Belgium