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Minimalist Agency

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Cuauhtémoc, Messico
Performance + Creator + Misurazione | Partner TikTok/Google/Meta | Città del Messico
Minimalist Agency è un'agenzia con sede a Città del Messico specializzata in performance marketing e partner creativo che opera come Revenue Systems Partner. Generiamo crescita misurabile collegando media a pagamento, creator/influencer, produzione social-first e misurazione, in modo che i risultati siano chiari, ripetibili e scalabili (ROAS, CPA/CAC, tasso di conversione, contributo alle entrate). Siamo un Google Premier Partner ufficiale, Meta Business Partner e TikTok Marketing Partner, che combina l'esperienza della piattaforma con la fluidità culturale del Messico/LATAM. Servizi • Performance Marketing: Google Ads, Meta Ads, TikTok Ads, Amazon Ads (setup e ottimizzazione full-funnel) • Crescita App / Acquisizione Utenti: installazioni app + riattivazione + misurazione funnel (setup/ottimizzazione MMP ove applicabile) • Misurazione e Analisi: tracciamento eventi GA4/GTM, dashboard, attribuzione/incrementalità ove applicabile, supporto CRO • Influencer / Creator Marketing (guidato dalla performance): programmi scalabili con tracciamento misurabile (UTM, link, codici, scorecard) • Creatività e Produzione: strategia social-first, UGC, video brevi, creatività di performance, iterazione/test rapidi • BTL / Attivazioni ed Esperienziale: esperienze fisiche collegate alla distribuzione digitale e KPI misurabili (awareness + conversione) • Commerce: abilitazione TikTok Shop e tracciamento conversioni ove rilevante Settori e clienti includono automotive, tech, DTC, lifestyle ed elettrodomestici premium—SharkNinja, Zeekr, Lynk & Co, AMD, Qualcomm, Bitso, Reebok, Miele e oltre 30 marchi. Perché Minimalist Un unico sistema operativo responsabile (media + creator + creativo + misurazione), reportistica trasparente, cadenza di ottimizzazione settimanale e accesso ai partner di piattaforma (supporto + beta).
45 persone nel loro team
Parla Spagnolo, Inglese, Italiano
4 progetti in portafoglio
Sortlist membro da 2025
Fondato in 2014
2 premi conferiti
Nessuna revisione ancoraSii il primo a scriverne uno
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Servizi

9 servizi offerti da Minimalist Agency

Nome del servizio
Livello di esperienza
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  • Descrizione
    Performance advertising built for measurable growth (not vanity metrics). Minimalist is a Google, Meta and TikTok Partner in Mexico, with a tracking-first methodology and creative testing system designed to improve ROAS/CAC over time. We don’t “run ads”: we build a conversion engine with clear reporting, clean measurement and weekly optimization cycles. Best for: eCommerce, DTC, Apps, B2B/SaaS, Automotive. Deliverables: campaign strategy, media plan, account structure, tracking alignment, dashboards, weekly optimizations & learnings.
    Capacità in Pubblicità (10)
    Facebook AdsGoogle Tag ManagerDigital AdvertisingPerformance MarketingAnalyticsGoogle AdsPaid MediaApp AdvertisingeCommerce MarketingAmazon Advertising
    Lavori in Pubblicità (4)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Pubblicità
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Pubblicità
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Pubblicità
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Pubblicità
    Clienti in Pubblicità (4)
    SharkNinjaProdotti per la casa | national
    BitsoSettore bancario & finanziario | international
    AMDTecnologia Hardware e Attrezzature | international
    EdenredSettore bancario & finanziario | national
    Imparare di più su Pubblicità
  • Descrizione
    Influencer marketing operated like a system: sourcing, negotiation, QA, compliance and performance measurement—at scale. Our advantage isn’t “having influencers”; it’s operating better than traditional agencies with direct talent relationships, repeatable SLAs, rights management and Perfluencer execution (organic proof → paid scaling via whitelisting/paid usage when ROI matters). Best for: launches, always-on UGC, performance creative pipelines, category leadership. Deliverables: curated shortlist + scorecards, contracts/rights, creator briefs, QA, weekly insights, amplification plan.
    Capacità in Influencer Marketing (16)
    Brand ActivationInfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingMacro influencersInfluencer StrategyInfluencer affiliationYoutube Influencers+6
    Lavori in Influencer Marketing (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Influencer Marketing
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Influencer Marketing
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Influencer Marketing
    Clienti in Influencer Marketing (3)
    SharkNinjaProdotti per la casa | national
    AMDTecnologia Hardware e Attrezzature | international
    EdenredSettore bancario & finanziario | national
    Imparare di più su Influencer Marketing
  • Descrizione
    Digital strategy that connects brand, channels and revenue. We design full-funnel plans you can execute: positioning + messaging, channel roles, budget logic, measurement and a testing roadmap. Built for modern platforms where automation is real—so we focus on what still moves the needle: creative direction, first-party signals, tracking integrity and experiment velocity. Best for: scaling brands, new market entry, fixing inefficient funnels. Deliverables: strategy deck, 90-day plan, KPI framework, measurement plan, experiment backlog.
    Capacità in Strategia digitale (10)
    Online MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital ConsultingDigital Marketing StrategyDigital TransitionTraffic AcquisitionDigital MarketingWeb Marketing
    Lavori in Strategia digitale (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Strategia digitale
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Strategia digitale
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Strategia digitale
    Clienti in Strategia digitale (3)
    SharkNinjaProdotti per la casa | national
    BitsoSettore bancario & finanziario | international
    AMDTecnologia Hardware e Attrezzature | international
    Imparare di più su Strategia digitale
  • Descrizione
    Always-on online advertising across Meta, Google, TikTok, Microsoft and other paid channels—built for platform automation and modern attribution constraints. We combine broad delivery with strong first-party signals, Conversion APIs/server-side where needed, and a creative-first testing cadence to keep performance stable as audiences and algorithms shift. Best for: eCommerce and lead gen teams that need predictable CPA/ROAS. Deliverables: campaign setup, bid strategy, creative rotation, tracking QA, dashboards, weekly optimizations.
    Capacità in Pubblicità online (16)
    RetargetingSEADigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingPaid MediaAmazon PPC+6
    Lavori in Pubblicità online (2)
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Pubblicità online
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Pubblicità online
    Clienti in Pubblicità online (2)
    BitsoSettore bancario & finanziario | international
    AMDTecnologia Hardware e Attrezzature | international
    Imparare di più su Pubblicità online
  • Descrizione
    Analytics and tracking that executives can trust. We implement measurement systems that survive privacy changes: GTM/GA4 governance, Conversion APIs, server-side tagging, deduplication and QA. The goal is simple: improve decision-making and campaign optimization with reliable data, clear definitions and real-time dashboards. Best for: brands scaling paid media, multi-touch funnels, eCommerce, CRM-driven businesses. Deliverables: tracking blueprint, implementation, validation checklist, dashboards, documentation & governance.
    Capacità in Web analytics/Big data (12)
    Data VisualizationVideo AnalyticsVisitor TrackingWeb StrategyData ConsultingData ReportingData QualityBig Data MarketingConversion TrackingConversion Rate Tracking+2
    Lavori in Web analytics/Big data (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Web analytics/Big data
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Web analytics/Big data
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Web analytics/Big data
    Clienti in Web analytics/Big data (3)
    SharkNinjaProdotti per la casa | national
    BitsoSettore bancario & finanziario | international
    AMDTecnologia Hardware e Attrezzature | international
    Imparare di più su Web analytics/Big data
  • Descrizione
    Growth marketing as a disciplined experimentation engine: acquisition + conversion + retention, supported by measurement integrity. We run structured growth sprints to improve CAC, conversion rate and LTV, prioritizing the highest leverage tests across creative, funnel and channel mix. Best for: DTC, SaaS, apps, fast-scaling brands. Deliverables: growth audit, KPI model, test roadmap, weekly sprints, dashboards, learnings archive.
    Capacità in Growth marketing (8)
    Lead GenerationConversion Rate OptimizationGrowth HackingCustomer AcquisitionB2B Lead GenerationLead OutreachGrowth AuditCTR Optimisation
    Lavoro in Growth marketing (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Growth marketing
    Cliente in Growth marketing (1)
    SharkNinjaProdotti per la casa | national
    Imparare di più su Growth marketing
  • Descrizione
    Performance-first video production for ads and social. We produce content designed for platform behavior (hooks, retention, native formats) and for testing at scale—so creative becomes a controllable lever for growth. From UGC-style vertical to hero assets, always optimized for the channel it runs on. Best for: paid social, TikTok/Reels, product education, launch moments. Deliverables: concepts, scripts, production, editing, cutdowns, ad-ready variations.
    Capacità in Produzione Video (21)
    Video MarketingAftermovieVideo EditingVideo ShootingFilmmakingVisual EffectsVoice OverAudiovisual ProductionDrone ShootingSpecial Effects (SFX)+11
    Lavoro in Produzione Video (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Produzione Video
    Cliente in Produzione Video (1)
    SharkNinjaProdotti per la casa | national
    Imparare di più su Produzione Video
  • Descrizione
    Media planning grounded in business goals and measurement reality. We define channel roles, budget allocation, flighting and KPI targets, with a plan built to be executed and optimized (not a “pretty spreadsheet”). Strong measurement dependencies upfront so performance can be improved confidently. Best for: multi-channel brands, launches, scaling spend, mixed online/offline. Deliverables: media plan, budget split, forecast ranges, timelines, KPI targets, reporting template.
    Capacità in Media Planning (5)
    Media BuyingMedia StrategyStrategic PlanningMedia MonitoringMedia Coverage
    Lavori in Media Planning (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Media Planning
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Media Planning
    Clienti in Media Planning (2)
    AMDTecnologia Hardware e Attrezzature | international
    EdenredSettore bancario & finanziario | national
    Imparare di più su Media Planning
  • Descrizione
    Content strategy designed to feed both brand and performance. We build a system: pillars, formats, hooks, distribution rules and a production cadence that generates consistent output. It’s not “posting more”—it’s building a content engine that improves discovery, retention and conversion. Best for: always-on social, creative volume for paid media, content-led growth. Deliverables: content playbook, monthly calendar, creative briefs, distribution rules, measurement framework.
    Capacità in Strategia di contenuto (6)
    Storytellingsocial listeningSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Lavori in Strategia di contenuto (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Strategia di contenuto
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Strategia di contenuto
    Clienti in Strategia di contenuto (2)
    AMDTecnologia Hardware e Attrezzature | international
    EdenredSettore bancario & finanziario | national
    Imparare di più su Strategia di contenuto
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Squadra

45 membri del team di Minimalist Agency

Minimalist Agency cover
StoriaWhen Rigel Barros returned to Mexico in 2015, he noticed an obsession: agencies measured vanity metrics instead of results. He founded Minimalist to prove measurement + creativity wins. Today, led by Alexis Soubran (CEO), Marlon Vazquez (Performance), and Omar Osorio (Creative), the agency scales predictable growth.
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Premi

Minimalist Agency è stato premiato 2 volte

TikTok Heroes Top 32025-11-01advertising
Google Premier Partner Award2019-11-01Best App Campaign

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Dettagli

https://minimalist.mx
  • Sede centraleGuadalajara 7, Roma Norte, Mexico City, CDMX, Mexico
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