Level Interactive™

BACKGROUND I am the Marketing Manager at the Swedish makeup company Baseofsweden, we make innovative base makeup products. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Level Interactive, and what were your goals? We hired Level Interactive with the goal to create a completely new website for us with a big focus on e-commerce that would display our products and show our Scandinavian heritage and our company values. SOLUTION We selected Level Interactive based on recommendations. A colleague was very satisfied with their work and recommended the agency to us. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. First, there was the starting phase where we together evaluated our previous website, the pain points and all that had to be redesigned. The agency then went through all of our wishes, gathered them and researched hundreds of templates to base the new website on. After much consideration and in-depth research they choose a template that would be the new basic template for the new website, from there we had continuous meetings discussing all pages, features, functions and user design. The platform used for the website is Shopify. The agency managed to find good solutions for all the different features that we wanted and really took all our wishes and thoughts very seriously and solved them in a very smooth way. The end result was a light-feeling e-commerce Shopify store with a user friendly, yet Scandinavian minimalist design expressing our company values and How many people from the vendor's team worked with you, and what were their positions? We worked closely together with the project manager Joshua Roberts and Alfie Chen who was the lead designer / art director. RESULTS & FEEDBACK After launching our new website we saw a great positive response from everyone who visited our new store. They said it looks so much more premium and is so much more user-friendly. The new store makes it easy to see our full assortment and we have seen that the average time spent on our website has increased. We had weekly meetings with the project manager Joshua and the designer Alfie. At the beginning of the project they made an accurate project plan that they continuously updated us on. We communicated through Google Hangout, Slack and email. What did you find most impressive or unique about this company? The team worked extremely close with us and really listened to all our needs and wants. They created unique solutions for us and really made sure we were satisfied with the new website. They managed to fulfill all our wishes while creating a new design that was minimalist and premium. They also had a workshop, guiding us on how to change content ourselves. When the page first launched, there was only one thing that was not working and the team fixed it immediately. So no, there is nothing they could have done differently. We are very pleased with their hard work and professionalism.

BACKGROUND Please describe your company and your position there. I am the founder of Lola Von Vega, a Hong Kong-based fashion and accessories brand. We launched in 2019 and create accessories for young women inspired by dance culture for office, casual, and nightlife wear. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Level Interactive? We needed to create a new brand identity from the ground up. This included logos, color schemes, typography, messaging, values, and mission statements. Currently, we are talking with Level about expanding the scope and having them create our e-commerce website. What were your goals for this project? Our goals were to create a brand and visual identity that amplifies Lola Von Vega’s mission: to empower women to have confidence in their daily lives and to express themselves outwardly through our designs inspired by dance culture. We needed a brand identity with strong and vibrant colors, and a logo and typography that gave off a premium feel without putting distance between the brand and the target audience. SOLUTION How did you select this vendor? We were referred to Level through a friend, and after the initial meeting, we have many experiences on creative agencies in the past, we knew they are the agency that could deliver on this ambitious project. Describe the scope of their work in detail. The branding project involved discovery sessions that had us doing a thorough competitor analysis to determine where we fit in the market. We needed a name that would set us apart, and also worked with the Level team on our mission and values, and the voice identity that would guide all of the copywriting. The scope also included several logos for different touchpoints, different fonts, mockups, graphic elements, and a brand book and guidelines, as well as downloadable assets neatly organized on a cloud drive. What was the team composition? We worked with Josh, the founder, as well as the project management team and directly with the creative team. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? After going through the brand identity creation process, we are at a point where we can deploy the branding, colors, and elements to our new e-commerce website. We plan to implement the brand book on all further marketing campaigns. This is a big relief, as it means we don’t need to reinvent the wheel each time we launch a campaign. We just pick what we need from the brand book and add the colors, logos, and typography to the website and social media content. How effective was the workflow between your team and theirs? We had constant communication through chat and weekly calls through video calls on the status of each step of the branding journey. They presented each new design with the designer on hand to introduce the different elements and explain how it ties back to the original brand story and mission. They made the necessary revisions very quickly as requested, and delivered the project on time. What did you find most impressive about this company? The team has the ability to take my requirement and push the vision one step further to create a brand identity that would resonate over the competition. They also have a sensitive touch and understanding of their work where they would able to spot what we are looking for even our end may not able to describe or express via email or conversation. The communication was smooth and the final result exceeded my expectations.

Qual era l'obiettivo dietro la collaborazione?We needed to establish our visual identity first and our main brand assets, including brand name, logo, etc. Our next step will be to develop our website and some other communication materials. We will do this together with Level.

Cosa ti è piaciuto di più durante la tua collaborazione?How quickly they understood our mission, the look and feel we were looking for and the business we are in, even though they do not have experience in this type of business. Their flexibility, creativity, and value for money are excellent.

Ci sono aree di miglioramento?Not all that is created during the process is archived in a way that the client has access to (e.g. for reference to earlier ideas during conversations), only the outcomes of certain steps in the process. Not a big deal in itself but sometimes it would be welcome.