Katsuki
Agenzia di marketing per sviluppatori immobiliari. Misurato dalla velocità di vendita, non dai lead.
Katsuki lavora esclusivamente con sviluppatori immobiliari e costruttori di case. La specializzazione esiste perché la vendita di uno sviluppo segue le proprie regole: il prodotto non esiste ancora quando inizia la campagna, l'inventario è finito e specifico per unità, gran parte della vendita avviene tramite broker partner e il flusso di cassa dipende da quanto velocemente si muove quell'inventario. Nessuna revisione ancoraSii il primo a scriverne uno
Servizi
10 servizi offerti da Katsuki
Descrizione Strategy here starts before the architectural project is closed. We read demand, direct competition within the catchment radius, historical absorption by unit type and buyer profile, and turn that into a recommendation on product mix, price positioning and launch timing. From there we define the phase plan, the budget split across phases and the metric that governs the operation, which is sales velocity over supply. Clients get a written recommendation they can take to the board, a phased plan with budget allocated, and the reverse calculation that turns a sales target into a media target.
Imparare di più su MarketingDescrizione Media for a launch is a calendar problem before it is a channel problem. Budget concentrated in the wrong phase burns the list that the opening needed, and budget spread evenly wastes the window where most of the inventory is decided. We plan by phase, splitting across paid social, search, portals, local media and out of home, with weight shifting as the inventory profile changes. Clients get a phased media plan with allocated budget, weekly reallocation by remaining unit type, and a single dashboard covering online and offline.
Imparare di più su Media PlanningDescrizione Advertising for real estate developers works on a product that does not exist yet, with finite inventory and a sales curve committed to partners and to the bank. We build the campaign from the product itself: positioning, central sales argument, key visual and a message set per buyer profile, then adapt it to each launch phase, because teaser, opening and sustain phases need opposite logics. Clients get a campaign system rather than a set of pieces: creative built to filter by price range, region and unit type, media plan tied to phase, and weekly reading of cost per qualified visit instead of cost per lead.Capacità in Pubblicità (12) MarketingSearch engine marketingConsulenza di marketingsearch marketingServizi di marketingPubblicità & MarketingMarketing aziendaleMedia marketing digitaleVendite e marketingMarketing Search Engine Optimization+2
Imparare di più su PubblicitàDescrizione A development sale closes at a table, with a broker who is often not an employee of the company. Digital strategy only pays off when the digital layer connects to that table. We design the journey from first click to signed contract: channel mix by phase, landing pages built to qualify, response time rules, lead distribution criteria and the handover between marketing and sales. Clients get a documented journey with a named owner at every handover, plus the tracking that lets the operation see where conversion leaks.
Imparare di più su Strategia digitaleDescrizione Developers are searched for by name long before a lead fills in a form, and what the market finds decides whether the call gets returned. We run a weekly editorial operation aimed at the decision maker: sales velocity, cost of acquisition, launch funnel, budget as a share of sales value, brand and product concept. Every piece is written to be quoted, with a direct definition, reference ranges and tables. Clients get authority that compounds, organic traffic that does not stop when the media budget stops, and material the sales team can send to a hesitant buyer.
Imparare di più su Strategia di contenutoDescrizione Paid search for a development competes with portals that outrank any developer on generic terms. We work the terms that convert instead of the terms with volume: neighbourhood plus unit type, project name, competitor names and bottom of funnel intent. The account is structured by launch phase and by remaining unit type, and offline conversions are sent back so the algorithm optimizes for signed contracts rather than form fills. Clients get cost per qualified visit and cost per sale by cohort, not cost per lead.
Imparare di più su Growth marketingDescrizione The sales collateral is what puts the product in the broker's hand and in the buyer's hand. We produce the full set for a launch: sales book in print and digital, floor plan sheets, folder, flyer, stand and point of sale signage, broker kit and the presentation used in the plantão. Every piece carries the same central argument, because collateral that contradicts the campaign costs the broker a sale. Clients get files ready for production, an application manual and a piece list organized by launch phase, so nothing arrives late for the opening.
Imparare di più su Graphic DesignDescrizione Two brands live inside every development company: the corporate brand that carries delivery history and credibility with buyers, brokers and investors, and the product brand that each launch needs. We work both. For the company: positioning, narrative, brand architecture, verbal and visual identity, and the institutional presentation used in sales and in capital conversations. For the development: naming, concept, key visual and the argument that sustains price. Clients get a brand manual, an application kit and a system that new launches enter instead of starting from zero each time.
Imparare di più su Branding & PosizionamentoDescrizione Print still closes sales in this market. The sales book is what the buyer takes home and shows to the family, and the family is part of the decision. We handle the full print chain: sales book, folder, flyer, invitation, presentation and relationship pieces, specified for paper, finish and production run, with press supervision. Clients get pieces produced to a defined standard across every development in the portfolio, rather than material that changes quality from one launch to the next.
Imparare di più su StampaDescrizione A CRM project for a development company fails when it starts with the software instead of the process. We start by designing the funnel: six stages with a written definition each, lead distribution rules, first response SLA, reservation policy and approval levels for discount. Only then do we configure, integrate media platforms and ERP, and migrate a cleaned base. Clients get a live sales mirror as the single source of truth, offline conversion flowing back to the ad platforms, and a weekly panel that reads funnel, sales velocity and cost per sale.
Imparare di più su Comunicazione aziendale
Squadra
15 membri del team di Katsuki
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Contatto
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Dettagli
- Sede centraleRua Professor Pedro Viriato Parigot de Souza, 3901 - Cidade Industrial de Curitiba, Curitiba - State of Paraná, Brazil