International Marketing Day
Elevating marketing as a global pillar of progress
Who they are International Marketing Day is a community platform founded in 2018 and headquartered in Málaga, Spain. The organisation champions the international recognition of marketing as an area of knowledge, work, research and innovation. It positions marketing as a contributor to social, cultural and economic development within institutions and companies around the world.
Core activities As a platform, International Marketing Day focuses on raising awareness and fostering connections across sectors. It promotes the celebration of an International Marketing Day to highlight the discipline’s role in business development and societal progress. The platform supports dialogue between academia and industry, encourages research dissemination, and advocates for marketing to be understood as a strategic pillar rather than solely a promotional activity.
Approach and methodology International Marketing Day pursues an inclusive, evidence-informed approach. The platform operates as a convenor and amplifier: it brings together diverse voices—researchers, practitioners and institutional stakeholders—to share perspectives and build consensus. Communication is geared toward education and advocacy, emphasising marketing’s capacity for innovation and its measurable contributions to cultural and economic well-being.
What makes them different Rooted in Málaga but oriented internationally, the platform balances local identity with global outreach. Its focus is not on transactional services but on long-term recognition and cultural change: promoting marketing’s legitimacy as an academic discipline and a strategic business function. By aligning research, practice and institutional engagement, the organisation seeks to create a sustained voice for marketing on the global stage.
Invitation International Marketing Day invites academics, business leaders and institutions to join the conversation, to support the recognition of marketing as a vital field, and to participate in activities that celebrate its contributions. The platform’s mission is to ensure that marketing receives the attention and respect it deserves as a driver of innovation and societal value. Nessuna revisione ancoraSii il primo a scriverne uno
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Servizi
2 servizi offerti da International Marketing Day
Descrizione We craft strategic branding and positioning for campaigns, events and institutional initiatives, aligning academic credibility with global outreach to elevate marketing’s public legitimacy.Capacità in Branding & Posizionamento (2) Brand MarketingBranding Marketing
Imparare di più su Branding & PosizionamentoDescrizione We design evidence‑informed international marketing strategies that connect academia and industry, amplify research dissemination, and advocate marketing’s strategic role across institutions and cultures.Capacità in Marketing (6) Marketing ConsultingInternational MarketingMarketing ServicesService MarketingMarketing DevelopmentBusiness Marketing
Imparare di più su Marketing
Squadra
2 membri del team di International Marketing Day
StoriaWe began in Málaga in 2018 with a simple conviction: marketing deserves recognition not only as a business function but as a field of knowledge, research and social influence. As a community platform we have grown from that conviction—connecting academics, practitioners and institutions who see marketing’s role in cultural and economic development. We’ve faced the challenge of shifting perceptions: persuading organisations that marketing is a fundamental pillar of growth, not just a promotional tool. Day by day we build bridges between companies and research, share ideas and advocate for an international celebration that highlights marketing’s contributions. It’s work driven by curiosity, respect for evidence and a belief that better recognition leads to broader, positive impact for people everywhere.
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Dettagli
- Sede centrale29010 Málaga, España