Human Digital
Marketing B2B, reso umano.
Human Digital è un'agenzia di marketing B2B per produttori, aziende industriali e tecnologiche. Costruiamo sistemi di marketing che bilanciano l'intuizione umana con le prestazioni commerciali, collegando strategia, contenuti e implementazione in un unico motore progettato per coinvolgere le persone giuste, promuovere azioni e scalare ciò che funziona. Lavoriamo nel modo in cui acquista il B2B. Strategia basata sulla ricerca di clienti, concorrenti e aziendale. Contenuti che attirano l'attenzione e costruiscono autorevolezza. Implementazione che trasforma i segnali in pipeline, attraverso scoperte a pagamento, SEO e IA, generazione di lead e analisi pulite tramite HD Analytics e HubSpot. Siti web costruiti su Webflow e Shopify che continuano a funzionare dopo il lancio. Ogni account viene gestito tramite un unico punto di responsabilità, con team che conoscono il tuo prodotto e una sede ad Auckland e Sydney che copre la maggior parte della giornata lavorativa globale. Marketing B2B, reso umano. 10 persone nel loro team
Parla Inglese
2 progetti in portafoglioSortlist membro da 2022
Fondato in 2018
2 premi conferitiNessuna revisione ancoraSii il primo a scriverne uno
Servizi
3 servizi offerti da Human Digital
Descrizione Human Digital is a B2B marketing agency for manufacturers, industrial businesses, and technology companies. We build marketing systems that balance human insight with commercial performance, connecting strategy, content, and deployment into one engine designed to engage the right people, drive action, and scale what works. Strategy sets the direction: market research, brand positioning, ABM, and customer journey mapping. Content earns attention: creative and asset production, thought leadership, conversion copywriting, and search and AI optimisation. Deployment turns it into growth: full-funnel paid across Google, Meta, LinkedIn, and DOOH, lead generation and nurturing, signal-based outbound, and clean performance analytics through HD Analytics and HubSpot.Capacità in Marketing (6) B2B marketingPubblicità B2BB2B e-commerceB2B social mediaBusiness to business marketingMarketing digitale B2BLavoro in Marketing (1) Cliente in Marketing (1) ABBBeni e servizi industriali | international
Imparare di più su MarketingDescrizione Human Digital grounds every B2B strategy in research across three fronts: customer, competitor, and business. On the customer side we go past surface-level personas to understand what actually drives decisions in your market, mapping the full journey from first touch to close so you can see where trust builds and where it breaks. On the competitor side we benchmark positioning, messaging, and channel presence to find the space you can own rather than the one you're crowding into. On the business side we pressure-test your objectives, margins, and growth targets so the strategy is built to commercial reality, not marketing theory. From that base we shape brand positioning and messaging that cannot be replicated, a multi-channel roadmap built around people rather than platforms, and account-based plans that align marketing and sales around the accounts that matter most. The output is a clear direction backed by evidence, not opinion. Strategy, made human.Capacità in Strategia digitale (2) Ricerca di marketingMarketing digitale B2BLavori in Strategia digitale (2) Clienti in Strategia digitale (2) ABBBeni e servizi industriali | internationalNZ PumpBeni e servizi industriali | international
Imparare di più su Strategia digitaleDescrizione Human Digital builds B2B websites that work as growth assets, not brochures. We design and develop in Webflow and Shopify, matching the platform to the job: Webflow for content-led B2B sites that need custom design, market-specific journeys, and a CMS the team can run without a developer; Shopify where B2B commerce, catalogues, and transactional flows are in play. Every build starts with the customer journey, not a template. For NZ Pump we rebuilt the site with industry-specific pathways and market-specific journeys that put technical superiority front and centre, and sessions rose 50 percent in two months with interactions up 143 percent and real traffic arriving from the US and China. For Unilever Professional we built and localised AU and NZ sites across seven brands, embedding retailer purchase links, per-product QR codes, and Safety Data Sheet compliance, then optimised the lot for search. Nearly half the traffic came from organic, at a 65 percent engagement rate. You get custom design, mobile-first, SEO and AI discovery baked in from the start, and a CMS foundation the client owns. A website that keeps working after launch. Web that's built human.Capacità in Creazione di siti web (3) web designDesign del sito webCreazione di siti web
Imparare di più su Creazione di siti web
Squadra
10 membri del team di Human Digital
StoriaThe values of Human Digital revolve around human-centred design, which is applied to all their activities. This approach involves a multi-step process with their clients, including listening, planning time and budget, uncovering insights, prototyping and testing solutions, releasing frequently, and reflecting.
Premi
Human Digital è stato premiato 2 volte
Awwward | Inugo2022-11-01
Awwward | Havana Coffee2022-06-01
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Contatto
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Dettagli
- Sede centraleLevel 9/4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand
- 60 Martin Pl, Sydney NSW 2000, Australia
- 413 W 14th St, New York, NY 10014, USA