Digitalised

Qual era l'obiettivo dietro la collaborazione?I came into this sceptical. Every performance agency I had met wanted to turn our brand into a lead-gen machine and strip out everything that makes us distinctive. The objective was to find a working balance: protect brand equity while making our paid programme genuinely accountable.

Cosa ti è piaciuto di più durante la tua collaborazione?They took the brand argument seriously instead of merely tolerating it. We ended up with a split investment logic, a share protected for brand-building and measured on its own terms, plus a demand-capture layer held to strict efficiency targets. Nobody had ever proposed that framework to me before. It ended an argument I had been having internally for two years.

Qual era l'obiettivo dietro la collaborazione?We needed to grow app installs in two new regions without simply throwing money at it. Beyond raw volume, the real goal was activation, because an install that never leads to a first transaction is worth nothing to us.

Cosa ti è piaciuto di più durante la tua collaborazione?Honestly? The energy. Every call had a hypothesis, a test running, and a clear answer to what we should do next. They also pushed us to fix our store listings before scaling spend, which was not what we asked for but absolutely what we needed. I appreciate people who tell me that.

Qual era l'obiettivo dietro la collaborazione?Nous voulions doubler le volume d'inscriptions payantes sans dégrader le CAC. Concrètement : sortir du plafond que nous avions atteint sur nos campagnes brand et exploiter enfin le générique, ce que nous n'avions jamais réussi à rentabiliser en interne.

Cosa ti è piaciuto di più durante la tua collaborazione?Le refus de se contenter du CPL. Ils ont voulu brancher les données de rétention avant de toucher aux enchères, donc on optimise sur la valeur réelle et non sur un lead qui churne au bout de deux mois. Ça a demandé trois semaines de travail préalable un peu ingrat, mais c'était le bon choix.