BrandAcademyTR

Istanbul, Turchia

Gli strumenti cambiano, il marchio rimane.

BrandAcademyTR è una società di consulenza premium per la strategia del marchio e una piattaforma educativa fondata dalla Dott.ssa İsnur İnci Armutlu, una brand strategist e accademica con oltre 30 anni di esperienza presso agenzie internazionali leader — tra cui Cenajans Grey, Leo Burnett e Meta Advertising — che ha lavorato su marchi globali come Coca-Cola, L'Oréal, Henkel e Kérastase. Lavoriamo esclusivamente con marchi corporate e premium, aiutandoli a costruire chiarezza, coerenza e valore a lungo termine in un mercato guidato dall'IA. A differenza delle agenzie che creano dipendenza, il nostro modello si basa sul trasferimento di competenze: consuliamo le organizzazioni e formiamo i loro team interni per gestire autonomamente la propria strategia di marca in futuro. Il nostro approccio si basa su framework proprietari sviluppati attraverso la ricerca accademica e decenni di lavoro applicato sui marchi, inclusa la Percezione (Algı) come dimensione aggiunta al marketing mix, e una metodologia strutturata per misurare e migliorare come i marchi vengono rappresentati nei motori di ricerca e risposta guidati dall'IA. I servizi includono: - Consulenza strategica del marchio per marchi corporate e premium - Formazione executive e di team sulla gestione del marchio - Tavole rotonde e workshop aziendali a formato chiuso - Audit di visibilità e percezione del marchio nell'era dell'IA Con sede a Istanbul, Türkiye, BrandAcademyTR serve clienti corporate turchi e di lingua turca. La fondatrice, la Dott.ssa Armutlu, ha un dottorato in pubblicità e relazioni pubbliche e insegna presso l'Università İstanbul Medipol.

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Parla Turco

Sortlist membro da 2026

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Servizi

2 servizi offerti da BrandAcademyTR

Descrizione
BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.
Capacità in Branding & Posizionamento (4)
BrandingBranded ContentBrand ExperienceBrand Creation
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Descrizione
BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.
Capacità in Pubblicità (10)
Advertising CampaignFull-ServiceAdvertising ProductionGuerilla AdvertisingWeb AdvertisingDigital Media AdvertisingB2B AdvertisingMulti Channel AdvertisingPolitical AdvertisingGeofencing Advertising
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Dettagli

Sede centraleBeylerbeyi, Beylerbeyi İskele Caddesi, Üsküdar/İstanbul, Türkiye