B2B Promo
Agenzia di marketing digitale full-service per il B2B
B2B Promo favorisce la crescita di produttori, fornitori di attrezzature e fornitori di servizi B2B. Intercettiamo la domanda di mercato inespressa che la vostra azienda attualmente sta perdendo, non perché la vostra offerta sia inferiore a quella dei concorrenti, ma perché una parte significativa degli acquirenti ad alto valore semplicemente non riesce a trovarvi online. I prodotti complessi comportano un percorso d’acquisto lungo e frammentato. Prima di contattare un’azienda, gli acquirenti effettuano ricerche approfondite sui fornitori online, confrontano diversi operatori e valutano la reputazione nel settore. In questo processo di selezione, le richieste in entrata non vanno necessariamente all’azienda con il prodotto oggettivamente migliore, ma a quella più visibile, chiara e affidabile in ogni punto di contatto. I nostri programmi di marketing completi includono generalmente: • Espansione semantica: progettazione di nuove pagine ad alta conversione per prodotti, servizi e aree geografiche attualmente mancanti sul vostro sito web. • Enterprise SEO: ottimizzazione tecnica e per i motori di ricerca, pensata per Google, Yandex e i sistemi di ricerca regionali. • Contenuti per i decisori: creazione di articoli specialistici e casi di studio rivolti a ogni stakeholder del comitato d’acquisto B2B, dagli ingegneri ai CFO. • Gestione delle piattaforme B2B: pubblicazione e gestione di schede ottimizzate sui principali portali B2B e nelle directory di settore specializzate. • SEO locale e creazione di citazioni: ottimizzazione dei profili aziendali e generazione di recensioni autentiche su Google Maps, Yandex Maps, 2GIS e nei registri aziendali. • PR B2B ed earned media: ottenimento di pubblicazioni editoriali e articoli PR su autorevoli media economici e di settore. • Ottimizzazione per la ricerca tramite IA (GEO): massimizzazione della visibilità del brand negli assistenti di ricerca basati sull’IA e negli LLM, tra cui ChatGPT, Perplexity, Google Gemini e Yandex AI. Nessuna revisione ancoraSii il primo a scriverne uno
Servizi
3 servizi offerti da B2B Promo
Descrizione B2B Promo builds systemic marketing solutions for manufacturing and trading companies. We align your website, search traffic, industry platforms, PR, reputation management, and AI search visibility to drive a continuous stream of inbound leads. This approach is ideal for businesses whose sales currently depend on a single channel, personal networks, or tenders, and who generate little to no revenue from digital channels. Our service addresses the entire B2B buyer's journey. Buyers of complex products research the market across multiple touchpoints simultaneously: they analyze search engine results (SERPs), browse industry directories, read trade publications, check reviews, compare competitors, and increasingly rely on AI search assistants for recommendations. Missing out on even one of these touchpoints means being excluded from the shortlist—and you might never know it, as these high-value prospects will simply pass you by. We begin by auditing total market demand and measuring your current market share. Next, we build a strategic roadmap: identifying missing website pages and sections, mapping out mandatory industry platforms, and creating content that addresses technical objections, delivery times, compliance, and vendor reliability for different decision-makers. We manage your marketing as a unified, cohesive program rather than a fragmented set of tasks. Our reporting looks beyond superficial rankings and traffic, tracking lead quality, cost per lead (CPL), and dynamic demand capture. Target Audience: Equipment and material manufacturers, machinery suppliers, industrial distributors, commercial construction contractors, and complex B2B service providers. Our team has been driving digital marketing success since 2013, with over 250 commercial projects delivered. To maintain top-tier quality, we cap our active client list, ensuring your strategy and assets are managed exclusively by senior specialists.Capacità in Marketing (7) B2B marketingMarketingServizi di marketingPubblicità B2BMarketing aziendaleBusiness to business marketingMarketing digitale B2B
Imparare di più su MarketingDescrizione B2B Promo provides search engine optimization tailored for manufacturers, suppliers, and contractors. We expand site architecture to capture real intent, resolve technical bottlenecks, optimize large-scale product catalogs, and maximize your visibility across Yandex, Google, and AI-powered search engines. Our primary focus is developing high-converting pages for catalog segments and services that are currently invisible online. Industrial and B2B websites consistently lose traffic for one reason: their site structure fails to match how engineers and procurement specialists actually search. High-intent buyers look for exact dimensions, materials, configurations, regulatory standards (GOST/ISO), part numbers, compatibility, or replacements for discontinued parts. High-level catalog categories fail to capture these long-tail queries, leaving your site out of the search results even if the product is in your warehouse. Our framework centers on advanced semantic architecture. We aggregate search queries across your entire inventory, services, applications, and delivery regions. These keywords are clustered and mapped against your current pages to design missing subcategories and scalable templates for massive catalogs. Simultaneously, we fix technical SEO issues: site speed, indexation errors, duplicate content, complex filtering, canonicalization, schema markup, and crawlability for both traditional search bots and LLM/AI scrapers. Finally, we enrich pages with accurate technical specifications and build internal and external contextual link authority. Our reporting delivers full transparency on organic performance, tracking visibility by product group, the volume of indexed and active pages, organic traffic, and qualified inbound leads isolated from other marketing channels. Our SEO experts have been leading complex search campaigns since 2013, with a portfolio of 250+ commercial projects centered around highly technical niches.Capacità in SEO (10) SEO localeSEO TechOn page SEOStrategia SEOSEO GoogleSeo marketing onlineServizi di SEOOttimizzazione SEOSEOAudit SEO
Imparare di più su SEODescrizione B2B Promo measures total digital demand in your niche and calculates your exact market share. We benchmark your visibility against top competitors across every product group to deliver a prioritized, high-ROI action plan. The final roadmap is completely actionable and can be executed independently by your in-house team or your current agency. B2B marketing often stalls not from a lack of budget, but from an inaccurate picture of the market. Companies look at vanity metrics like general traffic and keyword ranks without knowing their total addressable search volume, where competitors are stealing market share, or what actually triggers conversions. Our audit replaces guesswork with concrete data. During the audit, we analyze total search volume in your niche—segmented by product lines, services, and target regions. We calculate the visibility share for your brand versus your primary competitors, pinpoint high-value keyword gaps lacking dedicated landing pages, and evaluate your site's technical health. We also map your digital footprint across industry portals, directories, and AI search engines, while analyzing where your current leads originate and where potential revenue is slipping through the cracks. You receive a comprehensive market potential analysis, a prioritized list of structural gaps, and a strategic roadmap with timelines and projected ROI for each phase. This blueprint can be handed over to your internal marketing department, shared with your current contractor, or used to transition into full-service execution with B2B Promo. The audit also serves as a low-risk gateway to test our agency’s capabilities before committing to a long-term partnership. Our experts have been shaping digital strategies since 2013, with 250+ successful projects across manufacturing, heavy equipment, industrial construction, and complex services.Capacità in Strategia digitale (7) Strategia di marketingConsulenza di marketing digitaleMarketing digitaleStrategia di marketing onlineStrategia di marketing digitaleStrategia SEOStrategia digitale
Imparare di più su Strategia digitale
Squadra
20 membri del team di B2B Promo
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Contatto
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Dettagli
- Sede centraleLeningradsky Avenue, 36, Moscow, Russia, 125167